Press Release Celebrates 25 Years, Announces Strong 25 Transformation Challenge

Longtime sports nutrition leader provides customers with a taste of tradition by bringing back their infamous transformation contest.

Boise, ID / Apr 30, 2024 /

For a quarter of a century, has served millions of customers and educated generations of fitness enthusiasts. It has boasted a blue collared mentality through eras of transformations and inevitable change as the science behind human development progressed. Today hundreds of thousands of competitors exist in the space, and the market makes it easier than ever to launch your own supplement company in a mere matter of days.

What continues to set apart from the rest? Community.

The brand engages with over 13 million followers across social media, 300,000+ current members on BodySpace, 135,000+ users on BodyFit, and millions more drawn to the site each month. The e-commerce brands prides itself on the loyal customer base that’s been with them for 25 years and proudly welcomes anyone looking to get a little bit better each day. The brand debuted a new mission statement, taking its stance as an inclusive community for athletes in all modalities.

“We get it.
You don’t want to be ordinary, that’s why you’re here.
We believe in the dreamers, but more importantly, the doers.
We’ll provide the tools, you put in the work. isn’t just for bodybuilders.
We’re for the runners, the lifters, and the ones who want to get a little bit better each day.
Together, we can create healthier and longer lives.
Let’s get to work.
Build Your Body. Build Your Mind. Build Your Life.”

In honor of’s 25th year in business, they’re launching the Strong 25 Challenge, providing anyone the opportunity to win $20,000 in prizes after completing a 12-Week transformation challenge. Over the course of 12 weeks, they’ll provide the best information you need to move, eat, and sleep better, which will help you on your journey to your best self yet. Eligible contestants will be instructed to submit before and after photos via the submission form on their website, with winners being selected and announced this summer.

At the finish line of the Strong 25 Challenge,’s internal panel of judges will pick three winners to receive sponsored prizes from top tiered wellness brands including but not limited to:

  • 1-Person Infrared Sauna, Presented by Sun Home Saunas
  • Ice Barrel 300, Presented by Ice Barrel
  • Frontier X2 Heart Rate Monitor, Presented by Fourth Frontier
  • Portable, Waterproof Red Light Therapy, Presented by LumaFlex,
  • 4+ Certification Options, Presented by National Academy for Sports Medicine
  • 3 months of meal prep, Presented by Trifecta Nutrition
  • TONS of free supps to fuel your journey

The brand will also spotlight members along the way via social and email. Signups for the Strong 25 Challenge opened on Apr. 24, 2024. The contest ends July 17 with announcing the winners by August 5, 2024.

Want to take on the challenge? Learn more and enter here:


Started in 1999, has been dedicated to enabling fitness as a life journey. The brand has created and cultivated defining moments with products and programming that helped shape today’s industry. offers six private label brands of their own amongst other top supplements as well as additional activewear and equipment offerings. Their mission is to help millions achieve their health and wellness goals by showing them how to build their body, build their mind, and build their life.

Press Contact Danielle Bitts
Get the latest health and fitness industry news

Keep up with industry news, trends, investment activity, and job openings — in one weekly newsletter.

    No thanks.