Brand and Communications Agency Jack Taylor Expands to Australia

Independent, US-founded public relations agency Jack Taylor announces its global footprint will include partners and offices in Australia beginning 2024.

Jack Taylor has developed into a global leader with growth-oriented clients in the wellness, health, and fitness categories supporting brands that solve human problems and give consumers the keys to living their best lives, including AG1, Centr, Eight Sleep, GORUCK, Hyperice, Katalyst, Momentous, Plunge, Remedy Place, and WHOOP. The physical expansion into Australia reflects both the continued expansion of the broader wellness category and the agency’s commitment to elevating brand stories through local and global lenses.

The Australia office will be led by Caroline Chau, who relocated with Jack Taylor from Brooklyn, New York to her hometown of Melbourne, Australia. Caroline brings over a decade of experience to the position: with a track record for storytelling, leading teams, and building strategic brand narratives on behalf of ambitious, mission-driven companies including MUDWTR, Droplette, and in-house at Aesop.

Jon Bier, Founder and CEO, said: “The decision to extend our scope to Australia is a strategic move aimed at fostering international collaborations and responding to a need and opportunity in the region. Jack Taylor has been supporting clients globally for years, and this is the right moment to formally expand our offering with boots-on-the ground, local expertise, and stewardship. We are bullish on the market, with its diverse and thriving business environment, enviable lifestyle, and appetite for best-in-class brands. It’s a logical evolution for us and our client partners.”

“I’m eager to bring Jack Taylor’s unique blend of creativity, expertise, and client-focused approach here,” adds Caroline Chau, General Manager Australia. “I get a kick out of being a thought partner to our clients and delivering meaningful results. How amazing that I get to do this in Australia, a place that punches above its weight when it comes to leading world-class innovation, trends, and culture.”

Founded in 2010, Jack Taylor has helped shape the contemporary wellness conversation, partnering with many of the most innovative and iconic brands of the past 15 years. The agency is committed to collaborating with pioneers in diverse industries ranging from agriculture, apparel, beauty, fintech, health tech, human performance and longevity, lifestyle and nutrition, space exploration, sports and fitness, and sustainability, among others. The organization provides full-service support across PR, communications, and marketing, including earned editorial, thought leadership, awards, events and activations, affiliate strategy, brand partnerships, and measurement and analytics.

Headquartered in Brooklyn, New York, Jack Taylor serves partners in the United States, Canada, United Kingdom, Europe, and Australia, working with pioneering clients looking to carve out a space in cultural discussion and empowering people to live their best lives.

To learn more about Jack Taylor visit www.jacktaylorpr.com or follow on LinkedIn and Instagram.