Burn Boot Camp (Burn) is launching a nationwide Mother’s Day campaign, “A Moment for Moms,” inviting members to bring a mom in their life to experience a complimentary 45-minute workout. The initiative is designed to give moms and women something they often go without: time, space and the support to focus on themselves.
For Burn co-founder and CEO Morgan Kline, the campaign is rooted in personal experience.
“I reached a point I couldn’t power through,” said Kline. “After my third baby, I remember standing in my closet feeling overwhelmed, exhausted and disconnected from myself. There’s so much pressure on moms to keep going, bounce back and do it all.”
The campaign invites women to step into a 45-minute, trainer-led Camp designed for all fitness levels, with personalized support, scalable workouts and an environment built on encouragement and accountability. With complimentary Childwatch offered at many locations, Burn aims to remove one of the most common barriers preventing moms from prioritizing their health.
“Most moms don’t lack motivation,” Kline added. “They lack support. They lack space. And they don’t always give themselves permission to take time for themselves. That’s what Burn wants to change.”
Members are encouraged to invite a mom in their life, whether a friend, sister, caregiver or mentor, to experience a Camp for free during May. The invitation is simple: a moment just for her.
Not to prove anything. Not to perform. Just to show up.
With more than 400 locations nationwide and a growing digital platform, Burn On Demand, Burn Boot Camp continues to expand access to community-driven fitness designed to support women through every stage of life.
For more information or to find a participating location, visit burnbootcamp.com.
Founded in 2012 by husband wife duo Devan and Morgan Kline, Burn Boot Camp is a U.S.-based fitness franchise that helps women and their families build strength, confidence and healthy lifestyles. With unlimited 45-minute circuit style camps, complimentary childwatch, and a proprietary floating floor designed to protect joints and help prevent injury, Burn Boot Camp serves over 145,000 members nationwide. The brand has more than 400 locations open and over 620 open and awarded territories combined. Through the Burn Boot Camp App and Burn On Demand, members have access to expert fitness, recovery, and educational content across over 15 categories. Burn Boot Camp has expanded its cultural reach through strategic partnerships, including entrepreneur and entertainer Kevin Hart, who serves as a brand partner for the company’s mission of empowering communities through fitness. Devan and Morgan Kline are also best-selling authors of Burn: The Burn Boot Camp 5 Step Strategy for Inner and Outer Strength.
For more information, visit BurnBootCamp.com and follow Burn Boot Camp on Instagram, YouTube, TikTok, Facebook, Threads, LinkedIn and Podcast.
alexa.schoubert@chernoffnewman.com
Burn Boot Camp
