Cadence Expands Performance Hydration Portfolio with Core 40 Bar Launch

Cadence™, a leader in premium hydration and performance supplementation, today introduced its next innovation: the Core 40 Bar. Expertly formulated for endurance athletes, the Core 40 Bar joins the Cadence line of science-backed hydration solutions, designed to support goal-orientated individuals achieve peak performance.

The Core 40 Bar is the first nutritional bar from Cadence, adding to the brand’s performance hydration ecosystem by filling the gap for athletes needing a pre-and-post workout fueling solution. With an advanced blend of carbohydrates and a superior electrolyte profile, the Core 40 Bar is expertly formulated to deliver sustained energy, always-on hydration, and recovery support – in one easy-to-consume format. The launch of the bar further reinforces Cadence’s commitment to high-quality, evidence-based formulations as it continues to redefine the performance hydration category.

“At Cadence, we recognize that optimal performance starts with proper hydration,” said Ross Mackay, Cadence Co-Founder. “The Core 40 Bar was developed with this core principle in mind and launches as our next evolution in our mission – to deliver superior levels of hydration with sodium as a core ingredient, balanced with effective fuel sources, to provide sustained energy and always-on hydration. Designed with endurance athletes in mind, it is the ultimate companion for both training and competition, ensuring individuals stay fueled and hydrated when they need it most.”

Unmatched Fuel For Endurance Athletes 

Powered by the Cadence Fuel Formula – a unique 40g carbohydrate blend combining puffed white rice, organic dates, and organic honey – the Core 40 Bar delivers rapid and sustained energy to power athletic performance. Understanding the core elements of effective fueling, this blend is paired with the brand’s science-backed electrolyte profile (400mg sodium, 180mg potassium, and 50mg magnesium). Together, these carbohydrates and electrolytes work to maximize performance, hydration, and recovery during and after prolonged periods of exercise.

The Core 40 Bar was developed under the guidance of Cadence Nutrition Advisor, Matt Jones, who has supported athletes globally in their pursuit of peak performance, advising for the likes of the NBA’s Boston Celtics, the English Premier League and Women’s Super League, and currently serves as the Head of Nutrition for the emerging UAE Football Association.

The Benefits:

• Fuel For Performance: A bespoke carbohydrate blend helps sustain energy levels while delaying muscle fatigue for post-exercise.
• Science-Backed Formulation: Sodium, potassium, and magnesium help maintain electrolyte and fluid balance, prevent dehydration, and support optimal muscle function to prevent cramping during and after training.
• Clean, Natural Ingredients: The bar contains added essential nutrients including polyphenols, vitamins, and minerals found in natural ingredients to further promote overall health and recovery. The formula contains no artificial flavors.

Certified by the Cologne List®, the bar reinforces Cadence’s commitment to quality and transparency, while ensuring its products contain evidence-based ingredients and bespoke formulations. In addition to carbohydrates and electrolytes, the bar is crafted with natural and essential nutrients, vitamins, and minerals, balancing performance nutrition with a clean and natural taste without compromising on flavor. 

“The athletes I work with continue to seek more natural, food-based solutions to their performance problems,” said Matt Jones. “It can be challenging to find practical and convenient products that meet all of the requirements. The Cadence Fuel 40 bar will undoubtedly become a staple in our fuelling strategies.”

Core 40 Bar is now available at usecadence.com. The product is available in two flavors – Peanut Butter & Jelly and Chocolate – retailing for $36.00 per box (12 bars).

Core 40 Bar Active Ingredients:

Cadence Fuel Formula

• 40g Carbohydrate Blend: A mix of fast- and slow-digestible carbohydrates for sustained optimal performance.
  • Puffed White Rice: A quick-absorbing, high-glycemic carbohydrate that delivers instant energy while replenishing glycogen stores.
  • Organic Dried Dates: A dual-source carbohydrate (glucose and fructose) that enhances energy absorption, while also providing potassium, magnesium, and polyphenols for recovery and to reduce inflammation.
  • Organic Honey: A natural carbohydrate source with a 1:1 glucose and fructose ratio, proven to improve endurance and maintain immune function during prolonged exercise.

Cadence Electrolyte Blend

• 400mg Sodium: Helps maintain fluid and electrolyte balance in the body by retaining water through osmosis.
• 180mg Potassium: Contributes to the maintenance of normal cellular fluid balance, nerve impulses & muscle contractions.
• 50mg Magnesium: Aids electrolyte balance for proper cellular water distribution and neurotransmitter regulation.