Caldera + Lab, a premium skincare brand focusing on providing high-performance, clean, and sustainable products for men, has appointed Jack Taylor as its public relations agency of record.
Founded in 2019 by serial entrepreneur Jared Pobre, Caldera + Lab’s portfolio of high-performance products is developed through a meticulous research and development process, rooted in biotech innovation and designed for the unique biology of male skin, reflecting the brand’s deep commitment to efficacy, sustainability, and intentional formulation. Caldera + Lab has created a curated portfolio of skin and hair care essentials designed to meet men where they are, with purpose behind every ingredient, routine education, and clinically proven results.
“It’s an exciting time for science-backed men’s skincare, as we’ve witnessed first-hand the increasing interest and investment of men in their own self-care,” said Caldera + Lab Founder and CEO, Jared Pobre. “Like fitness and nutrition, we consider skin and hair care tools for personal progress and everything we do aims to support that journey of wellbeing and health span for our customers. We see Jack Taylor as an ideal partner as we enter our next stage of growth to help broaden brand awareness, deepen our presence within the wellness zeitgeist and amplify our mission through a thoughtful approach to storytelling.”
“We’re still in the early innings when it comes to proactive men’s skincare and grooming as a non-negotiable ritual,” said Jack Taylor Founder, Jon Bier. “Caldera + Lab is a leader in this conversation, creating a truly innovative and helpful brand and products. We love the stories here.”
Jack Taylor is an independent, full-service brand and communications agency dedicated to supporting clients that solve big, human problems.
Founded in 2010 by marketer and entrepreneur Jon Bier, Jack Taylor has helped shape the contemporary wellness conversation, partnering with many of the most innovative and iconic brands of the past 15 years. The agency is committed to collaborating with pioneers in a diverse set of industries ranging from agriculture, apparel, beauty, fintech, health tech, human performance and longevity, lifestyle and nutrition, space exploration, sports and fitness, and sustainability, among others.
Jack Taylor has been at the forefront of the wellness conversation, partnering with some of the most innovative and iconic brands over the past 15 years. The agency collaborates with pioneers across diverse industries, including agriculture, apparel, beauty, fintech, health tech, human performance and longevity, lifestyle and nutrition, space exploration, sports and fitness, and sustainability. Jack Taylor provides comprehensive support across PR, communications, and marketing, including earned editorial, thought leadership, awards, events and activations, affiliate strategy, brand partnerships, and measurement and analytics.
Headquartered in New York City, Jack Taylor serves partners in the United States, United Kingdom, Europe, Australia, and the GCC, working with pioneering clients looking to carve out a space in cultural discussions and empowering people to live their best lives.
calderalab@jacktaylorpr.com
Jack Taylor
