CARE Draws Interest from D1 Athletic Programs, Professional Athletes, and Executives Seeking Integrated Wellness

CARE, a newly launched integrated wellness platform, is gaining traction with some of the most performance-driven organizations and individuals in sports and business. Since launching, the app has sparked a movement that is turning heads in Division I athletic programs, professional athletes, and senior executives. The timing reflects a growing tension inside the wellness industry. The global wellness market reached an estimated $6.3 trillion in 2024, according to the Global Wellness Institute, yet burnout rates, loneliness indices, and mental health challenges have continued to climb across working populations — including those with substantial access to wellness benefits. The dominant model of wellness has long operated in silos, addressing some dimensions of health in isolation, often prioritizing physical optimization and performance, but rarely accounting for how the rest of you is supported.

The cost of that fragmentation is increasingly documented. Research has linked chronic social isolation to elevated cortisol and suppressed immune function. Studies on purpose and meaning have found measurable connections to cardiovascular health and cellular aging. Psychological wellbeing has been shown to directly influence physical recovery and performance outcomes. The data points to the same conclusion: human health is not a collection of independent variables. It is a system — and a system requires an integrated response.

“The highest performers in sport and business have always known that what happens mentally, relationally, and spiritually directly affects what happens physically. CARE is the first platform that builds infrastructure around that reality,” shares Founder & CEO of CARE, Tevin Lucas.

Who Is Using CARE — and Why

Early adoption of CARE has emerged across three distinct but converging communities, each arriving at the platform from a different entry point but converging on the same conclusion: that fragmented wellness is insufficient for the demands of high performance, sustainable wellbeing, and human flourishing.

Division I Athletic Programs and Professional Athletes

High-performance sport has historically invested in physical conditioning and sports psychology in parallel but separate tracks. CARE represents the integration those systems have been missing. Athletes and performance staff are turning to the platform to address the dimensions of health that conditioning programs leave untouched — particularly social health, inner grounding, and psychological depth — recognizing that consistent elite performance requires the whole athlete to be well, not just the physically optimized one.

Executives and Business Leaders

Among senior operators and executives, CARE is filling a gap that performance coaching and corporate wellness programs have consistently left open. The leadership community is increasingly aware that burnout is not a physical performance problem — it is a whole-health problem. Leaders who have optimized every measurable metric and still feel depleted are finding in CARE the dimension that was missing: a platform that asks about purpose, relationships, and spiritual vitality alongside physical and mental health.

Community and Organizational Leaders

CARE’s community infrastructure has attracted leaders from health-oriented organizations — run clubs, faith communities, wellness studios, mental health collectives, and employer wellness programs — who are seeking a platform equipped to support their members across multiple dimensions simultaneously. The platform’s CARE Founders Club, which has assembled over 200 leaders across sport, business, health, and community sectors, reflects this cross-sector momentum.

“The wellness industry has been extraordinarily effective at building tools that optimize individual dimensions of health. What it has not yet built — until now — is infrastructure for integration. CARE is the first platform designed from the ground up around the idea that human flourishing is not the sum of isolated health metrics. It’s what happens when all four dimensions are cared for together.” says Lucas.

The platform hosts expert-led video content from expert practitioners across each dimension, a community infrastructure enabling organizations to create and manage their own wellness groups, and personal health tools designed to support daily whole-life integration. CARE is available at no cost to users — a deliberate positioning the builders describe as central to the platform’s mission: making whole-health support accessible and possible for anyone and everyone.