Centr Unveils 2025 Training Expansion, Beginning with the Launch of Strength in Motion and Official HYROX Training Programs

Centr, a fitness ecosystem founded by Chris Hemsworth that combines state-of-the-art fitness equipment with expert-led coaching in the Centr App, is entering a new era in 2025. Expanding its fitness offerings, Centr is rolling out a breadth of new training programs, new training features, new functional strength and mobility programs, and new ways to train for HYROX. With more variety, personalization, and science-backed programming, Centr gives members greater ways to train effectively and build lasting fitness habits.

By incorporating functional strength, mobility, and HYROX race training, the platform makes high-performance fitness more accessible to users craving even greater variety and looking to achieve their fitness goals.

“This year, we’re expanding our offerings to push members further—helping them build strength and elevate performance at every level,” said Centr CEO Andrew Sugerman. “This is more than just adding new workouts; it’s about delivering the right training styles, expertise, and tools to challenge members, drive real progress, and unlock their full potential. As the Official Equipment Provider to HYROX, launching our HYROX Training Programs gives athletes a direct way to pair their equipment with expert-backed training in the Centr app, and it’s just the beginning—more results-driven programs are coming throughout 2025.”

Expert-Led Programs & New Training Styles

To kick off its training-first expansion, Centr is launching a new strength and mobility program led by strength expert Korey Rowe, with additional programs set to roll out throughout 2025.

• Centr x Korey Rowe: Strength in Motion – Now Live

Korey Rowe, a functional strength and mobility specialist with over a decade of experience, leads this six-week program designed to fuse strength, explosive HIIT, and mobility training. With five weekly workouts (20-45 minutes each), users will build power, endurance, and movement efficiency using both dumbbells and bodyweight exercises. The program also introduces Centr’s new self-guided audio coaching, allowing users to train hands-free with real-time guidance from Korey throughout their workouts.

• Centr x Steph Rose: Unbreakable – Coming to Centr on April 14 Centr will continue to expand its strength and mobility offerings with this six-week gym-based training program led by strength and mobility specialist Steph Rose. Designed to build total-body strength, support longevity, increase range of motion, and boost confidence in the gym, Unbreakable blends structured strength progressions with dynamic movement flows to help members move with power and control—both inside and outside the gym. Unbreakable will also feature Centr’s new self-guided audio coaching to help members refine their technique and maximize results.
• More Expert-Led Training to Come

Centr will introduce additional training styles and expert-led programs in the coming months, expanding its fitness offerings even further. These new programs will bring fresh disciplines, new coaching styles, and expand members’ training options with Centr equipment, to help users train smarter and move better.

Centr’s HYROX Training Programs: The Only Hyrox-Certified Digital Programs

Strengthening its commitment to expanded training styles in 2025, today Centr has also officially launched the world’s only HYROX-certified digital training programs for individual athletes, providing exclusive race preparation for competitors of all levels.

HYROX combines running and functional workout stations, making it the fastest-growing fitness race worldwide. To help athletes of various capabilities and experiences to prepare, Centr is offering two 12-week, expert-backed programs:

• HYROX Starter: Designed for “Open” event participants new to HYROX, but not to fitness, that are looking to develop foundational hybrid training skills.
• HYROX Accelerator: Aimed at experienced HYROX athletes preparing for either “Open” or “Pro” races.

Both programs feature proven training methodologies from the HYROX Training Academy and former World Champions, expanding upon Centr’s partnership with HYROX as the competition’s Official Equipment Provider.

New App Features: Smarter Tools for Better Results

To support these new training styles and help users build the habit, Centr has introduced a suite of new in-app features to enhance customization, engagement, and performance tracking, including:

• Self-Guided Audio Coaching – Hands-free, expert-led training sessions for gym-goers and home workouts.
• Integrated Logbook & Progress Tracking – Enhanced tools to log workouts, measure performance, and track long-term progress.
• Customizable Workouts – Adjustable styles fit for individual goals and schedules for a more personalized fitness experience.
• Music & Coaching Sync – Expert cues seamlessly blend with high-energy music.

These updates are driven by user insights and fitness science, ensuring that Centr provides the most effective, engaging, and results-driven training experience.

Throughout the year, Centr users can expect an ongoing rollout of more expert-led fitness programs across various training styles, helping personalize the fitness experience and advance overall well-being.

To kickstart your training journey or view additional program offerings, visit centr.com/join.

The complete press kit, including hi-res images and logos, can be found here.