Press Release

Centr Launches “Power Shred” Strength Training Program Designed To Help Everyone Build Muscle and Lose Fat in a Healthy Way

Program Offers Centr’s Global Community the Power to Create Their Strongest, Leanest, Most Defined Body From the Team Behind Chris Hemsworth’s Biggest Transformations


Centr Power Shred
Los Angeles, CA / Apr 30, 2024 / Centr

Centr, the wellness company founded by actor Chris Hemsworth which combines digital experiences and fitness equipment to empower people worldwide on their wellness journey, today announced the debut of an all-new 14-week program, “Power Shred.” Designed to help its global community build lean muscle and reduce body fat safely and in a healthy manner, “Power Shred” combines expert guidance, structured training, and integrated cardio exercises suitable for all body types and fitness levels.

“Power Shred” combines strength training and cardiovascular exercises alongside a caloric deficit, essential for fat loss. Because nutrition is key when losing weight, Centr has introduced its most comprehensive nutrition guide ever, including advice on timing, supplements, hunger and carb cycling. Plus, “Power Shred” features recovery advice and mindset coaching such as pre-cardio mental pump, a short-pre-workout pep talk to help everyone find their focus, energy and mental strength.

Centr Power Shred

Centr “Power Shred” supports the brand’s commitment to democratize wellness by providing access to expert backed digital content and premium fitness equipment that helps everyone live their best life. The program focuses on building strong, lean muscle at a time when strength training has become a leading health trend and a critical component to improving longevity and overall fitness. In fact, recent industry trends highlight that 60% of respondents incorporate strength training into their routine to feel stronger and extend their lifespan.

“For half a decade, I’ve been working closely with Centr to design the most comprehensive programming to help our global community achieve their goals and live their best life,” said Luke Zocchi, lead trainer at Centr and personal trainer to Centr founder Chris Hemsworth. “‘Power Shred’ is an incredible program that was thoughtfully developed to help people build lean muscle, while safely losing unwanted weight. In addition to the exceptional strength training, cardio, and mindset advice, ‘Power Shred’ offers the most comprehensive nutrition guide that provides delicious recipes to fuel our members as they work to transform their body and mind.”


“Power Shred” offers a holistic approach to shredding, focusing on strength training, cardiovascular exercises, and nutrition. The program is structured with progressive training days targeting different muscle groups and includes cardio sessions for high-intensity interval training (HIIT/HIRT) alongside open cardio days. Thanks to Centr’s premiere integrated wellness ecosystem, members can unlock the benefits of this program from the comfort of their homes or at the gym through the Centr app.

Additional key features of “Power Shred” include:

  • Tailored Nutrition: Given the importance of nutrition in the shredding process, “Power Shred” includes Centr’s most comprehensive nutrition guide to date. The Centr app offers fresh insights from our experts on customizing calorie deficits and making necessary adjustments throughout the program, providing personalization to fit your health journey. Moreover, the program introduces new recipes crafted to target specific macros, essential for sustaining progress throughout the program.
  • Structured Training: Led by Luke Zocchi and Ingrid Clay, this 14-week program offers progressive training and flexible workouts for all fitness levels. It also includes targeted muscle workouts, cardio integration, and optional mobility days.
  • Expert Advice and Mindset Strategies: Our experts also offer expert guidance on timing, supplements, hunger management, carb cycling, mindset training and recovery techniques.
  • Safe and Effective Approach: Unlike many other shred programs, “Power Shred” prioritizes safe fat loss and muscle preservation through strength training, cardio, and a caloric deficit, resulting in a steady and safe reduction in body fat percentage and enhancing muscular definition. Additionally, the program facilitates muscle mass growth for individuals with lower mass or maintenance for those with higher mass.

Those looking to build their ultimate home gym can incorporate Centr’s best-in-class fitness equipment, featured in Power Shred’s at-home program.  From a multi-adjustable workout bench to Smart Stack 50 adjustable dumbbells that get heavier as you get stronger, each product has been carefully crafted for form and function.

Centr Equipment for Beginners and Intermediate

Centr Equipment for Advanced

Discover the full lineup of Centr’s premium equipment on Centr’s fitness accessories and strength equipment also come with a complimentary three-month digital membership. For more information on Centr and the Centr Power Shred program, go to

For daily wellness advice and inspiration, follow Centr on Facebook (@Centr), Instagram (@CentrFit), and TikTok (@Centrfitofficial).

About Centr

Centr is a leading fitness and wellness platform founded by Chris Hemsworth. Its mission is to empower people to live well by energizing their every day. Inspired by Chris Hemsworth’s team of experts, Centr offers personalized training and tips spanning movement, meals, and mind to fuel members’ daily healthy habits. To further help members achieve their health and fitness goals, Centr is expanding its platform to add transformational in-home fitness equipment and accessories available at select retailers worldwide. To learn more, visit

Press Contact Taylor Georgeson
Jack Taylor PR
Get the latest health and fitness industry news

Keep up with industry news, trends, investment activity, and job openings — in one weekly newsletter.

    No thanks.