Press Release

Centr to Unveil Revolutionary Strength Equipment and Latest Innovations at IHRSA in Los Angeles March 7-8

Centr and Inspire Fitness, Part of Centr, Expand Lineup of Fitness Equipment; Offer New Experiences to the Commercial and Competition Space

Centr at IHRSA
Los Angeles , CA / Mar 4, 2024 / Centr

Centr today announced it will present at IHRSA International Convention and Trade Show in Los Angeles, March 7-8, where global leaders and tastemakers across the health and fitness industry gather to discover the latest equipment, products and services. Last year, Centr unveiled a new lineup of fitness accessories, strength equipment and home gyms. Products from the new lineup will be on display at IHRSA, including Centr’s new Smart Stack 50, an elevated 5-50lb adjustable dumbbell. Additionally,  Inspire Fitness, part of the Centr family and exclusive line of strength products, will debut brand new innovations for the commercial space, including the Smith QuickSelect Commercial Smith Machine.

Located in Hall K (Booth #2659), Centr and Inspire Fitness will feature the new Tread 3 Treadmill, a Commercial Functional Trainer by Inspire Fitness, and Centr’s new competition equipment line custom made for HYROX. The exclusive lineup is designed by athletes for athletes and includes a Power Rope, Power Sled, Interlocking Bumper Plates, a proprietary Octo Kettlebell and more. The Centr x HYROX competition equipment is engineered for race day and for clubs, gyms and at-home training.

“IHRSA provides the perfect backdrop to unveil the latest health and fitness innovations amongst industry leaders who can explore all new equipment from the experts at Centr and Inspire Fitness,” said Amy Longhi, Chief Revenue Officer, Centr. “With each new product premiering at IHRSA, Centr is helping more people than ever live their best lives. Now everyone can find everything needed to achieve limitless potential – award-winning digital content paired with an impressive lineup of commercial, home gym and competition equipment.”


Centr, founded by Chris Hemsworth, launched in 2019 as a digital app connecting members with expert-backed coaching across fitness, nutrition, and mindfulness. In 2022, Centr merged with Inspire Fitness, a distinguished leader in state-of-the-art strength equipment. With over two decades of experience in manufacturing quality fitness equipment, Inspire Fitness brings exceptional experience and innovation to the Centr family of fitness equipment.

Centr’s expanding line of equipment includes fitness accessories, kits, and home gyms and is available directly to consumers on and at leading retailers globally. All of the equipment comes with access to Centr’s digital coaching in the Centr app. Coaching includes personalized equipment instruction and total-wellbeing training to fuel daily movement, meals, and mind.


  • Smith QuickSelect Commercial Smith Machine
    The Centr Smith QuickSelect Commercial Smith Machine is the first of its kind to showcase Inspire Fitness’ Selectorized Smith Bar. Centr has reimagined the traditional Smith Machine by integrating the Smith Bar directly into the weight stacks, ensuring a safe and secure workout. This patented Selectorized Smith Bar eliminates the need for manual plate loading and unloading, making it seamless to adjust weight and safe to lift without a spotter, an effective machine for gyms and clubs. Plus, the more compact design of the Smith QuickSelect machine, is ideal for facilities where space is at a premium as the equipment does not require weight horns or additional plate racks.
  • Commercial Functional Trainer
    Also appearing at IHRSA, Inspire’s Commercial Functional Trainer is designed to save space and deliver endless strength training variety with heavy-duty, commercial-grade materials. The Commercial Functional Trainer is taller than typical commercial machines making pull-ups more accessible to users of all heights. There are three different types of pull-up handles – inner, outer and rock climbing grips. The machine also features two sliding pulleys with 35 different vertical positions for limitless ways to train. The pulleys have a 2:1 load ratio, each pulley maxes at 105 pounds and 210 pounds when pulled together. The machine’s footprint doesn’t have the same bulk of other commercial functional trainers, it is intentionally compact for maximum space-saving benefits with integrated accessory storage designed to fit in any corner.
  • Tread 3 Treadmill
    The all-new Tread 3 Treadmill is engineered to inspire everyone to reach their personal best from the comfort of home. The sleek, tailored design with clean lines, a sturdy foldable frame, and high-performance features, including an ultra-quiet brushless motor, Natural Stride Technology, and Cloud Cushion Suspension, delivers an energy-efficient and seamless walk, jog, or run. There’s also an innovative LED touchscreen console with quick key functionality to help kick start each workout.
  • Centr x HYROX Competition Equipment
    Together with HYROX, Centr is taking the World Series of Fitness Racing to the next level with the first-ever custom equipment made for the sport of HYROX. Featuring a Power Rope, Power Sled, Interlocking Bumper Plates, a proprietary Octo Kettlebell, Competition Sandbags, Wall Balls and Rig Targets, the Centr x HYROX competition line was designed with multiple environments in mind. In addition to HYROX competitions, the equipment will be available to affiliate gyms, studios, and for athletes to use at home, allowing HYROX athletes the ability to train with the same equipment they will use on race day. Whether you’re HYROX curious or ready to take on your next challenge, everyone is invited to celebrate with a complimentary one month trial in the Centr app. Use code HYROX30 at


All IHRSA attendees are invited to visit the Centr booth in the back of Hall K (Booth #2659). Guests will experience Centr and Inspire Fitness home gym and commercial equipment to pair with expert coaching, designed to help everyone live happier, healthier lives. You can schedule an appointment with the sales team in advance by completing the sign up form at

For more information on Centr go to: Follow Centr’s Facebook (@Centr), on Instagram (@CentrFit) and TikTok (@Centrfitofficial) for daily wellness advice and inspiration.

About Centr

Centr is a leading fitness and wellness platform founded by Chris Hemsworth with a mission to empower people to live well by energising their every day. Inspired by Chris Hemsworth’s team of experts, Centr offers personalised training and tips spanning movement, meals and mind to fuel members’ daily healthy habits. To further help members achieve their health and fitness goals, Centr is expanding its platform to add transformational in-home fitness equipment and accessories, available at select retailers worldwide. To learn more, visit

Press Contact Julie Cassetina
Jack Taylor
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