Clean Simple Eats Broadens National Retail Presence with Walmart and Costco Launches

Clean Simple Eats (CSE), a category-defining brand in the health and wellness space, is accelerating its retail expansion with major launches at Walmart and Costco while significantly scaling its presence across existing retail partners, driving substantial nationwide distribution growth and making its clean, delicious supplements more accessible than ever before.

Over the last several months, Clean Simple Eats expanded into 2,000 Walmart stores nationwide and launched its best-selling Frosted Lemonade Clear Protein Soda in 100 Costco locations across the Southwest region, marking a major expansion in the brand’s retail growth strategy and introducing CSE to millions of new shoppers. In parallel, the brand has significantly expanded its footprint at Target, growing its SKU count from 10 products to 45 over the last year—a 350% increase that reflects accelerating retailer demand and consumer adoption.

In addition to its expanding retail footprint, Clean Simple Eats products are already available direct-to-consumer through its website and on Amazon, further broadening access to the brand digitally.

The retail expansions come amid a period of significant business momentum for the brand. Over the past two years, Clean Simple Eats has achieved approximately 50% year-over-year growth, fueled by strong consumer demand, category innovation, an engaged community, and continued product expansion. Overall retail distribution has increased approximately 300% year-over-year, with Clean Simple Eats now available in more than 6,200 retail doors nationwide.

“At Clean Simple Eats, we’ve always focused on creating products that are truly clean, taste amazing, and fit easily into everyday life,” said Erika Peterson, Founder and CEO of Clean Simple Eats. “Expanding into Walmart and Costco is such an exciting milestone for us because it means we can bring our products to even more people and continue making wellness feel simple, convenient, and enjoyable. Seeing Clean Simple Eats on shelves nationwide is incredibly meaningful—it reflects the support of our community and the growing demand for clean supplements that people genuinely love.”

Beginning in March, Walmart shoppers gained access to a curated assortment of CSE’s top-performing products in the retailer’s Performance Nutrition Department, including fan-favorite Simply Vanilla and Chocolate Brownie Batter Protein Powders, viral Pink Burst Clear Protein Powder, and the brand’s popular Protein Variety 10-Pack.

In May, Costco launched CSE’s Frosted Lemonade Clear Protein Soda, bringing one of the brand’s most beloved innovations to its shoppers for the first time. The crave-worthy beverage combines tart lemonade flavor with a creamy vanilla finish while delivering 20g of grass-fed whey protein isolate with zero sugar.

Together, these retail expansions underscore Clean Simple Eats’ rapid omnichannel evolution. Once known primarily as a direct-to-consumer brand, CSE has expanded to more than 6,600 retail doors nationwide, scaling its presence across major national retailers while meeting growing consumer demand for convenient, high-quality nutrition products wherever they shop.

Every Clean Simple Eats product is thoughtfully formulated, non-GMO, third-party tested, and gluten-free. The brand’s supplements are designed to help consumers increase protein intake, support lean muscle, curb cravings, and build healthier routines without sacrificing flavor or ingredient integrity.

For more information visit: https://cleansimpleeats.com/ and follow on social media @cleansimpleeats

Media Contact: cse@magrino.com