Coach360, the leading media and community platform empowering fitness professionals, announced the transformation of its career platform Marketplace by Coach360 into FitHire by Coach360, effective December 1, 2025.
This transition marks a major milestone in Coach360’s mission to solve the health and fitness industry’s most urgent challenge — staffing and retention. With turnover rates nearing 100 percent annually and the cost of replacement exceeding $84,000 per club, FitHire is purpose-built to help operators hire smarter, retain longer, and grow stronger teams.
“For too long, our industry has lacked a true system that connects, engages, and retains talent at scale,” said Kathleen Ferguson, Founder and CEO of Coach360. “FitHire is that system — a platform that blends technology, storytelling, and community to create meaningful connections and lasting careers.”
A Smarter Platform for the Business of Fitness
What makes FitHire by Coach360 truly different is that it’s not just another job board. It’s a media-powered community platform where content and storytelling fuel engagement and connection. By celebrating the people, purpose, and culture behind every organization, FitHire provides coaches, trainers, and operators a trusted, neutral space to discover opportunities that align with their values and goals.
The Future: FitScore™ and AI-Driven Retention Intelligence
As part of its next phase of innovation, Coach360 plans to develop FitScore™, an AI-powered assessment tool that will help clubs and studios better understand a candidate’s retention potential before hiring. By leveraging verified data and behavioral insights, FitScore will give operators the intelligence they need to make smarter staffing decisions and reduce costly turnover.
Proven Traction and a Growing Ecosystem
Coach360 has already established strong market traction, connecting over 40,000 coaches and trainers with more than 2,000 clubs and studios worldwide. Its integrated ecosystem — combining technology, media, partnerships, and events — continues to drive engagement and revenue growth, positioning FitHire as the industry’s go-to solution for workforce connection and retention.
Investment Opportunity: Fueling the Future of FitHire
To bring FitScore and advanced platform capabilities to life, Coach360 is currently raising its seed round. The funds will accelerate technology development, expand the team, and amplify marketing and acquisition efforts as the company scales globally.
“We’re not just building a staffing platform,” Ferguson added. “We’re building the ecosystem that powers the future of fitness careers. FitHire will redefine how our industry attracts, develops, and retains its most important asset — its people.”
Coach360 is a media, technology, and community platform that empowers fitness professionals and supports clubs in hiring, developing, and retaining top talent. Through content, events, partnerships, and technology solutions like FitHire, Coach360 connects the entire fitness ecosystem — driving engagement, education, and opportunity worldwide.
kathleen@coach360news.com
Founder & CEO, Coach360
