2026 Future of Fitness Report: Experts From Coherent Solutions Turn Years of Fitness Industry Software Engineering Work Into a Guidebook on Future-Proof Digital Transformation in Fitness

Coherent Solutions has released its 2026 Future of Fitness report, capturing years of domain knowledge from helping emerging and global fitness brands drive digital transformation, innovate, and improve member engagement. “The Future of Fitness: Winning with Digital Value Creation” takes lessons from real projects and fitness enthusiasts, turning them into a guidebook for the next era of fitness.

Landing at a pivotal moment, when the global fitness market is on track to surpass $257 billion, and brands are expanding globally, pioneering new regions, and implementing new technologies, the report highlights the most effective growth trajectory in acknowledging the importance of technology as equal to supporting the fitness community.

“Most people only spend 3–5 hours a week in a gym. That leaves 160+ hours where their choices and habits are influenced by digital touchpoints within what we call the Human Performance Economy. Modernization is about extending engagement into their lives to capture mindshare during that remaining 95% of the week,” said Igor Epshteyn, CEO of Coherent Solutions.

The report argues that long-term success comes from building connected ecosystems instead of piling on equipment that is disconnected from member motivation and personal goals. Wearables, content, and club experiences should blend into a hybrid approach where technology enables the human experience.

“The long-term impact comes from connecting ecosystems, not individual gadgets. It’s about linking your home, your gym, your apps, and your workplace wellness program together into a continuous life experience,” said Karl Sandberg, Director of Delivery.

The findings distill the biggest moves shaping the future of fitness:

• Hybrid as the new baseline for member expectations

• Digital ecosystems of clubs, apps, wearables, and coaching

• Retention pressure and how personalization helps fix it

• Privacy and trust as deciding factors for consumers

• Investor attention to predictable value

This report speaks to club operators, enterprise fitness platforms, and investors who want a clearer view of what sustainable digital value creation looks like. Explore the strategies that redefine delivering value for fitness.