Limited-edition collab celebrates interconnectedness of mindfulness and the outdoors
Impact driven adventure brand, Cotopaxi, is partnering with Headspace, the provider of the world’s most accessible, comprehensive mental health platform, to bring a limited-edition collaboration to customers, encouraging them to discover the interconnectedness of mindfulness and the outdoors.
Inspired by creating holistic and transformative experiences with nature, Cotopaxi and Headspace have paired vibrant gear to promote outdoor recreation with access to meditation and mindfulness tools as a way to celebrate the connections between nature and mindfulness, and their impact on our communities and ourselves.
Each purchase from the collection will include access to an exclusive mindfulness video with Dora Kamau, Meditation and Mindfulness Teacher at Headspace. In the short video, Dora leads viewers in an eyes-open guided meditation observing the life cycles of Yellowstone National Park, reminding us that the present moment is all that truly matters. Using footage of the landscapes and wildlife of Yellowstone, the video’s peaceful pacing and flow show the viewer that you can always look to nature for its gentle reassurances.
“Our members have been asking for physical products from Headspace for years and we’re thrilled to finally have the opportunity to offer a limited edition capsule to them,” said Emma Nemtin, Head of Consumer Partnerships and Distribution at Headspace. “When it came to the right partner, it was a no-brainer to collaborate with Cotopaxi as they’re a mission driven brand similar to Headspace, combined with their impressive track record in the apparel space and commitment to ethical product sourcing and production.”
The collaboration will include a limited edition Headspace x Cotopaxi t-shirt ($40) made from an organic cotton-recycled polyester blend, and a co-branded Kapai 3L Del Día hip pack ($55). Each Del Día pack is one-of-a-kind, thanks to 100% remnant materials. Purchase of one of these limited-edition items comes with a two month Headspace membership to help customers develop a deeper connection with the world around them as they immerse themselves in the outdoors and beyond.
Along with the collaboration, Cotopaxi will be providing a Headspace membership to all full-time and part-time employees, and up to five of their chosen family members, highlighting the importance of taking care of employees’ mental health and incorporating mindfulness with adventure and outdoor recreation.
“We are thrilled to offer Headspace to our Cotopaxi employees and provide them – and their family members – with a resource that assists in providing everyday mindfulness and meditation,” says Grace Zuncic, Cotopaxi’s Chief People and Impact Officer. “This partnership with Headspace amplifies our overachieving aim to support our people and our community in doing their best work, and living their best lives.”
Collection available while supplies last at http://cotopaxi.com/pages/headspace-x-cotopaxi
Download images of the collaboration HERE
Cotopaxi is a carbon neutral certified B Corporation that creates sustainably made outdoor gear designed to fight extreme poverty, inspire adventure, and move people to Do Good. Our Gear for GoodⓇ promise is to make gear that lasts and to have a positive social, environmental, and economic impact. By 2025, we’re committed to using repurposed, recycled, or responsible materials in all of our gear. We also allocate at least 1% of our annual revenue to the Cotopaxi Foundation, which awards grants to nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have reached an estimated 3.8 million individuals who live in extreme poverty. For more information please visit cotopaxi.com.
Headspace is your lifelong guide to better mental health. We make mental health support accessible to everyone, no matter their background or experience. Through our flagship Headspace app, we provide mindfulness tools for everyday life, including meditations, sleepcasts, mindful movement and focus exercises. Our enterprise offerings combine this experience with a human-centered model of care, with coaching, therapy, psychiatry and EAP services under one roof. Our team of experts ranges from mental health clinicians to Emmy award-winning producers and data scientists, working together as one to help millions of people around the world be healthier and more productive. To learn more, please visit headspace.com.
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