Crosscourt Raises $2 Million to Expand Tech-Enabled Basketball Fitness Club Nationally

Crosscourt, the tech-enabled premium basketball fitness club reimagining how people play, train and connect through the game, today announced the closing of a $2 million seed funding round, bringing the company’s total capital raised to $4 million.

The funding will support Crosscourt’s flagship Miami opening in spring 2027, continued investment in its Downtown Los Angeles location, expansion of the company’s proprietary technology platform and app, growth of operations and programming, and continued development of Crosscourt Youth, ahead of future club expansion.

The round includes strategic investments from South Florida native and Toronto Raptors NBA All-Star Scottie Barnes; Joey Gonzalez, Executive Chairman of Barry’s; Adam Wexler, Founder and Executive Chairman of PrizePicks; Joy Taylor, sports media personality and podcast host; Kristopher London, basketball creator and entrepreneur; and other strategic investors. The new investors join an existing group of backers that includes Lavinia Errico, Co-Founder of Equinox; Michael Dubin, Founder of Dollar Shave Club; Techstars Sports and the Techstars Follow-On Fund; Anthony Vennare, Co-Founder & CEO of Fitt Insider; Jim Shepard, Senior Director of Content Partnerships at Meta; 24kGoldn, multi-platinum recording artist; Austin Mills, content creator and DJ; and Nicky Gathrite, Founder of Elevate Agency.

Founded in 2018 by entrepreneur Charles Seltzer, Crosscourt was built around a simple observation: while boutique fitness transformed nearly every major category from cycling and strength training to yoga and running, basketball, America’s most played team sport with nearly 32 million U.S. participants, has never had a premium consumer brand built specifically around the player experience. Crosscourt combines curated pickup games, leagues, skills development, strength programming and hospitality-inspired club spaces into a membership experience powered by proprietary, in-house technology.

Unlike traditional gyms or recreational basketball leagues, Crosscourt pairs premium physical clubs built around pristine courts, with a proprietary technology platform that powers scheduling, player matching, leagues and member-only events. The company worked with its strategic advisor, Ed Streit, CEO of Strength Coach Ed and former Head Strength & Conditioning Coach for the Los Angeles Lakers, who shaped the performance classes at its Los Angeles club and is now leading the design of Miami’s performance spaces, bringing an NBA-caliber training philosophy to the new location.

Created specifically for basketball, Crosscourt’s software removes the friction that historically made organizing pickup games inconsistent while creating a more connected experience both on and off the court. The company will launch its member app later this year, bringing the NBA experience to recreational basketball with  live stats, highlight reels, and a gamified player profile that grows with every visit to the club.

“This funding signifies that basketball deserves the same level of investment, innovation, and modern consumer experience that’s transformed the rest of the fitness industry,” said Charles Seltzer, Founder & CEO of Crosscourt. “We’ve shown there is tremendous demand for a premium basketball club built around community, technology and exceptional facilities. Now we’re focused on bringing that experience to more cities, beginning with Miami, while continuing to redefine how people play, train and connect through basketball.”

The investment comes as consumers increasingly seek community-driven, in-person active experiences that blend fitness, hospitality and social connection. Crosscourt believes basketball represents one of the largest untapped opportunities in the evolving fitness and wellness industry. To date, Crosscourt has built a strong product-market fit at its Downtown Los Angeles flagship, where members generate more than 1,000 visits each month, and participate in more than 150 organized sessions monthly.

“What Crosscourt has built goes beyond a place to play. Every other form of fitness has its premium membership home, and Crosscourt is doing that for basketball for the first time, with a full pipeline for the game from youth programming to adult pickup sessions, leagues, and skill training. They’ve proven the model in Los Angeles, and I’m excited to see that experience come to life in South Florida and beyond,” said Scottie Barnes, NBA All-Star with the Toronto Raptors.

“Crosscourt has created something brand new and delivers a premium basketball experience that combines technology, hospitality and community. Charles and his team have already demonstrated meaningful traction in Los Angeles, and I’m especially excited to support the company’s next phase of growth as it expands into Miami, a city I now call home and one whose continued growth and evolution I’m deeply invested in,” said Joey Gonzalez, Executive Chairman of Barry’s.

With its Miami flagship opening in 2027, Crosscourt is laying the foundation for a national network of basketball clubs that blend fitness, technology, and community while creating an environment where members build lasting relationships. Over time, the company plans to expand into additional markets while growing its youth programming, digital products, apparel and broader consumer ecosystem.

For more information visit: cross-court.com