In observance of the 25th anniversary of September 11, Fit Fusion, a leading franchisee of Crunch Fitness, will host a 9/11 Tribute Stair Climb on Friday, September 11, across 20 Crunch Fitness locations in eight states in partnership with the National Fallen Firefighters Foundation (NFFF). The event will bring members, first responders and local communities together to honor the firefighters and first responders who served and sacrificed on September 11, 2001, while raising funds to benefit the NFFF.
Open to members, non-members and first responders, the Crunch Fitness 9/11 Tribute Stair Climb invites participants to take on 110 flights of stairs, or 2,071 steps, representing the 110 floors of the World Trade Center. Participants can complete the full climb, walk on a treadmill for 20 minutes, or donate to participate in the remembrance.
Through the event’s “Climb or Donate to Win” initiative, anyone who participates or donates to benefit the National Fallen Firefighters Foundation will be entered for a chance to win a free year of a Crunch Fitness membership.
“September 11 is a day to remember the extraordinary courage, service and sacrifice of the first responders who answered the call,” said Mike Goodsell, Chief Strategy Officer of Fit Fusion. “This Stair Climb gives our members, teams and communities a meaningful way to honor those heroes together while supporting an organization dedicated to our nation’s fallen firefighters and their families.”
Local firefighters and all first responders are invited to participate in the 9/11 Stair Climb at any of the 20 participating Crunch Fitness locations and will receive complimentary access to the clubs throughout the day.
“The National Fallen Firefighters Foundation was a natural organization for us to support as we bring our communities together for this remembrance,” said Tiffany Levine, Marketing and Communications Manager for Fit Fusion. “The Foundation honors America’s fallen fire heroes, supports their families and colleagues, and works to reduce preventable firefighter deaths and injuries. It also brings communities together through 9/11 Tribute Stair Climbs across the country, making this partnership especially meaningful for our teams and members.”
The funds raised through 9/11 Tribute Stair Climbs help the NFFF create and maintain programs that support Fire Hero Families and firefighters, as well as the FDNY Counseling Service Unit.
“We are honored to work with Fit Fusion and Crunch Fitness as they help us carry forward the promise to never forget the 343 FDNY firefighters who gave their lives on 9/11 and those who have died in the line of duty since,” said Victor Stagnaro, CEO of the National Fallen Firefighters Foundation. “Every climber takes part in something bigger than a physical challenge. With each step, they honor the courage, sacrifices and families of these heroes, ensuring their legacies live on for years to come.”
As the nation marks the 25th anniversary of September 11, Fit Fusion and its Crunch Fitness clubs are proud to bring communities together through remembrance, movement and support for the National Fallen Firefighters Foundation.
For those who want to register or donate please visit the Crunch Fitness Donation Page for the NFFF
Fit Fusion, LLC, is a rapidly scaling Crunch Fitness franchisee group founded in 2024, built by leaders with expertise in real estate, multi-unit operating, fitness and Crunch’s legacy brand. Different by design, Fit Fusion pairs disciplined execution with a relentless focus on operational excellence and member outcomes. They scale through a proven growth engine of ground-up builds, acquisitions, and conversions anchored by a community-first approach. The company is on track to operate 30 clubs across the United States by 2026, with locations in major markets including Chicago, Denver, Las Vegas, Cleveland, and is expanding into additional regions. For more information visit FitFusionTeam.com
About the National Fallen Firefighters Foundation
The National Fallen Firefighters Foundation ( (NFFF) was established by the United States Congress in 1992 to lead a national effort in honoring America’s fallen firefighters. The Foundation creates programs that pay lasting tribute to those who have made the ultimate sacrifice while providing meaningful support to their families and colleagues. Through its close partnership with the fire service and its affiliate, the First Responder Center for Excellence, the NFFF is also deeply committed to reducing firefighter line-of-duty deaths and injuries. Learn more at firehero.org.
tlevine@fitfusionteam.com
Fit Fusion
