Press Release

CUL DE SAC Is Rethinking Wellness as a Public Good

The NYC nonprofit CUL DE SAC is bringing community sauna, cold plunge, culture, and connection beyond the luxury wellness model.

Sauna buildings
New York, NY / Sep 21, 2026 / CUL DE SAC

CUL DE SAC, is a NYC nonprofit building toward the city’s first outdoor community sauna with a cultural footprint, bringing together wellness, culture, community, and the spirit of nightlife. At the core of everything they do is the belief that wellness should be a right not a luxury.

Over the past year, they have been testing and refining the concept through a series of popups transforming NYC’s parks and plazas into open-air bathhouses.

After a summer of sold-out sessions, free community programming, and a fully booked partnership with Sustain-Release music festival, CUL DE SAC will be returning to La Plaza Cultural Community Garden in the East Village for three weeks starting on September 29.  All-day sessions on weekends and select evenings, special community and cultural programming, and local food and beverage will be offered.

The organization is also launching a crowdfunding campaign on September 29 to help fund a longer-term winter residency (more details coming soon) and continue building toward its vision of making communal bathing and wellness more accessible to New Yorkers.

FALL POP-UP DETAILS:

What: Outdoor wood fired sauna + cold plunge sessions, rotating DJs/music, local bites + beverages, + community programming from CUL DE SAC, a NYC nonprofit reimagining wellness as a public good.
Where: La Plaza Cultural Community Garden, 674 E 9th St., East Village
When: September 28 – October 19, 2026
Hours: Saturdays + Sundays 10am – 6pm, Tuesdays, Wednesdays + Thursdays 5pm – 8pm
Cost: $25/session **

Tickets: https://www.culdesac.nyc/book

** If ticket price is a barrier, limited number of PWYC tickets available

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About CUL DE SAC

CUL DE SAC is a New York City–based nonprofit creating accessible spaces for heat, cold, culture, and community. Built around the belief that wellness should be a right, not a luxury, CUL DE SAC brings the traditional sauna experience into public space–pairing sauna and cold plunge with music, art, community, and gathering. CUL DE SAC is reimagining the sauna as a civic space: welcoming, affordable, and rooted in connection. CUL DE SAC is a 501(c)(3) nonprofit organization.

Press Contact
Jennie Willink
comms@culdesacculdesac.xyz
CUL DE SAC
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