DAYLY Debuts Vitamin-Infused Oral Wellness System Designed for Your Circadian Rhythm

Market newcomer DAYLY today debuts their oral wellness system that aims to transform brushing from a chore into a twice-a-day ritual of self-care. Sitting at the intersection of oral care, beauty, and wellness, DAYLY elevates toothpaste into a lifestyle staple for all ages.

With 730 moments to brush per year, DAYLY steps in to elevate existing habits—where daily tasks become rituals, and rituals become lifestyle. Offering an AM/PM oral wellness system, DAYLY unveils four unique toothpaste formulas for both adults and children, two for morning and two for night, blending over 40 vitamins, minerals, and botanicals across all SKUs, specifically calibrated to the body’s circadian rhythm.

Tooth brushing is one of the rare chores that people never skip, twice a day, every day. Rather than build a new routine from scratch, DAYLY enhances the one already in place. For wellness-minded, style-conscious consumers, DAYLY is a collection of toothpastes that makes oral care intentional. With clean ingredients, design-forward packaging, and functional actives, DAYLY goes beyond traditional toothpaste to redefine the brushing experience.

“DAYLY began as a question I kept asking myself: Why does something we do twice a day feel so transactional?” says Ananda Saba, Creative Director at DAYLY. “It was born from the belief that brushing your teeth can be more than hygiene. It can be a ritual. A reset. I wanted our bathroom counter to feel like a wellness shelf, not a medicine cabinet—with formulations that feel purposeful and packaging that feels considered. And most of all, I wanted my children to grow up seeing self-care as normal. Not reactive or rushed—but rhythmic.”

Acting as a focal point for those who want their bathroom shelf to look as curated as their gym bag or skincare regimen, DAYLY addresses a white space in the $6.8T global wellness market. Where skincare companies have evolved to meet the demand for differentiated morning and evening formulas, oral care stayed stagnant, never following suit. The consumer that craves a highly curated self-care routine has not had access to a specialized AM/PM toothpaste —until now. DAYLY fills that gap, each formula built for your circadian rhythm, in a tube that is as aesthetically pleasing as your top-shelf serum.

“Instead of asking people to add another habit, we designed DAYLY to upgrade the one they already keep, morning and night,” says Shamir Patel, CEO at DAYLY. “At the end of the day, DAYLY works because it fits into real life—just two minutes, twice a day with no extra effort required. By elevating that daily habit, you transform it into something more—a daily commitment to your wellness.”

At launch, DAYLY’s core product offerings are as follows:

• For Adults
  • Rise: Invigorate and fuel your mood.
    • Flavor: Citrus Mint
    • 12 Vitamins, Minerals, and Botanicals
      • Key Ingredients: Vitamin B12, B6, Panax Ginseng, Zinc, and L-Theanine
  • Unwind: Relax your routine and embrace a nightly calm.
    • Flavor: Lavender Mint
    • 11 Vitamins, Minerals, and Botanicals
      • Key Ingredients: Magnesium, L-Theanine, and Chamomile Extract
• For Kids
  • Rocket Rise: Morning energy for little go-getters.
    • Flavor: Berry Bubble
    • 11 Vitamins, Minerals, and Botanicals
      • Key Ingredients: Vitamin C, D3, E, Niacinamide (B3), and Zinc
  • Dream Drop: For sleepy night smiles—brush bright, sleep tight.
    • Flavor: Dreamy Strawberry
    • 9 Vitamins, Minerals, and Botanicals
      • Key Ingredients: Magnesium, L-Theanine, and Chamomile Extract

DAYLY is available for purchase now at brushdayly.com. See pricing structure below.

• Single Tube ($20.99 with subscription)
• AM/PM Ritual Bundle – Adults & Kids ($35.99 with subscription)
• Family 4 Pack ($63.99 with subscription)