Dear Media, the leading podcast network for women, announced today that they’ve partnered with WW International, Inc. (NASDAQ: WW) (“Weight Watchers”), the global leader in science-backed weight health, to launch The Weigh In, a new weekly podcast that offers honest conversations around GLP-1s that can’t be found anywhere else. Full-length video episodes of the podcast will be released every Wednesday on YouTube, with audio episodes available wherever you listen to your podcasts.
The Weigh In is hosted by Samhita Mukhopadhyay, former executive editor of Teen Vogue, and now Head of Content and Impact at Weight Watchers. Each week, Samhita and guests will break down the cultural questions surrounding GLP-1s: the science, the relationships, the body politics, the identity shifts, and everything in between. Samhita will also bring a personal perspective, having written candidly about her own experience taking a GLP-1 after losing her father to diabetes-related complications. Season one features real GLP-1 users and experts, including The Cut editor-in-chief Lindsay Peoples, fashion stylist Erin Walsh, Weight Watchers’ own Julie Rice, and more.
“Weight Watchers is an iconic brand with a long history of an always evolving science-backed, efficacious product,” said Mark Mullett, Dear Media’s President of Global Entertainment. “GLP-1s are changing the way people think and talk about health, and there’s a need for more candid conversations around what that means in day to day life. With The Weigh In, we’re bringing together compelling voices, cutting edge information, and unfiltered storytelling to weigh in on the cultural impact of this shift from every angle. We’re excited to partner with Weight Watchers to create a truly unique show that goes beyond the headlines and gives people a space to engage with the questions shaping this moment.”
“I started taking a GLP-1 when I needed to make an intervention in my own health, and I couldn’t find anyone talking honestly about the things that actually came up — shame, identity, and how to take care of yourself without drowning in self-hate,” said Samhita Mukhopadhyay, Head of Content and Impact at Weight Watchers. “The Weigh In is the show I wish had existed when I started. It’s our attempt to have this conversation with honesty and dignity.”
“For more than 60 years, Weight Watchers has understood that lasting health change is not something people should have to navigate alone. Community has always been at the heart of our impact, creating space for people to be honest, ask questions, and feel supported through the real ups and downs of their health journeys,” said Julie Rice, Chief Experience Officer at Weight Watchers. “With The Weigh In, we are bringing that legacy into the GLP-1 era. Together with Dear Media, we are creating a candid, culturally relevant space for the conversations people need to have: about their bodies, identities, relationships, and what it really takes to build change that lasts.”
The Weigh In is available starting September 16 on YouTube and all major podcast platforms.
Dear Media is the largest podcast network for women, leveraging its shows as springboards for talent to build multi-million dollar brands through extensions like e-commerce and events. Dear Media pioneered the 360 model in the audio space, from audio and video production to distribution, monetization, live events and consumer brand extensions. It hosts 100 top-rated entertainment, pop culture and lifestyle shows fronted by the celebrities and influencers everyone is talking about today.
About Weight Watchers
Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers. In a landscape crowded with contradictory advice, isolating apps, and one-size-fits-all solutions, Weight Watchers offers a proven path forward that is rooted in research, grounded in empathy and designed to help every member feel better.
matt@theleadpr.com
The Lead PR
