Dermatologist’s UV-Sensing Apple Watch Band Now HSA/FSA Eligible at Checkout

BURŪV, the Apple Watch band built on patented TruSun® technology that gives wearers real-time sun exposure data, announced today that customers can now pay for the device directly with HSA or FSA funds at checkout. The integration, powered by Truemed, lets customers apply pre-tax HSA or FSA dollars to the purchase and removes the extra step of filing for manual reimbursement.

BURŪV was created by Dr. Brian Matthys, DO, a board-certified dermatologist and Mohs surgeon, after years of treating skin cancer he believed was preventable with better real-time information. The band detects UV exposure throughout the day and delivers personalized guidance based on the wearer’s skin type and the conditions they are actually in, not a generic forecast. The aim is healthy, beautiful skin for life.

“A tan or burn is the visible sign that damage is already done. It’s like a smoke alarm going off after the house has already burned down. Cumulative damage from sun exposure doesn’t show up the day it happens. Skin cancer may not show up for years,” said Dr. Matthys. “BURŪV is a health device with the added bonus of improving skin’s appearance over time. As a doctor, I see patients start caring about skin health only after they see the visible signs of aging from years of unintentional UV exposure. HSA/FSA eligibility is the right incentive to prioritize investment in prevention, rather than treatment.”

How It Works:

“Shop Pay” can be auto-selected for some customers at checkout on buruv.com. Customers who want to use HSA/FSA funds should click “Check out as guest” and then select their HSA/ FSA card as the payment method. Truemed verifies eligibility in real time, and the purchase goes through without a separate reimbursement claim. Customers who pay another way, such as Shop Pay, can still file for reimbursement after purchase. Links are included in the order confirmation and shipping emails.

Full eligibility details are available at https://buruv.com/pages/hsa-fsa.

The BURŪV smart band is priced at $179 through August 31, 2026, as part of a Founding Member offer that includes lifetime access to planned updates without a subscription.