Edge, the London-built running, strength, and HIIT personalised coaching app, has launched Edge Rewards – a free extension of the app that turns everyday movement into perks from a range of partners including local cafés, fitness studios, and lifestyle brands around the UK.
Launching with partners including KNOOPS, Jubel, VAXX Coffee, Stubble & Co, Oakberry SULT, Sportl and FreeSoul, the scheme allows members to earn points through exercise and redeem them against coffee, fitness classes, supplements, sports apparel, and more. With rewards available through participating locations and online partners, more brands will be joining every month to expand the offering.
Edge Rewards went live on Sunday 8th November following more than 4,000 pre-launch sign-ups, building on an existing community of over more than 25,000 Edge members. The launch introduces a free version of Edge that allows anyone to track their workouts and access rewards. From running, strength training and HIIT, to cycling, swimming, Pilates and walking, the scheme gives people an incentive to keep moving, no matter how they’re moving or what they’re training for.
How it works
Edge Rewards runs on one simple rule: 1 minute of exercise = 1 point, up to 50 points a day for free members.
- Move – Any tracked exercise counts, from running, strength and HIIT to cycling, swimming, Pilates and walking. Workouts sync automatically from Apple Health, Garmin, COROS, and Strava, or members can log them directly in the app. This means users don’t need a smartwatch or additional fitness subscription to take part.
- Earn – Points land in the app as each workout syncs. A free coffee can be redeemed for 100 points, equivalent to two days of reaching the daily 50 point limit. Points don’t expire.
- Get rewarded – Members can then browse and select rewards directly through the app, redeeming their points against a range of treats and perks from participating partners, including both complimentary rewards and discounts on products and experiences.
Milo McCloud, Co-Founder and CMO of Edge, said: “We built Edge because we wanted to create a fitness app that makes moving feel good, whoever you are, and wherever you’re starting from. Everyone loves a post-workout treat, and we thought, why shouldn’t your everyday movement help you earn one? With Edge Rewards, every walk, run, gym session or HIIT class adds up to something real, whether that’s enjoying a coffee on the way home from a workout, getting a discount on new sports kit, or enjoying a beer with friends. The best part is that it’s free, so anyone can download today and start moving.”
Edge Rewards builds on the existing Edge app, which offers personalised training and personalised coaching across running, strength, HIIT and mobility. Through its paid Edge Pro subscription, members can access tailored training plans built around their individual goals, schedules and fitness levels, alongside ongoing support from real coaches.
With the introduction of Edge Rewards, users can now access the app for free, tracking their workouts, earning points and redeeming rewards. For those looking for more structured training and coaching support, Edge Pro offers additional features, including the ability to earn up to 75 reward points per day, in comparison to 50 points for free users.
Edge Rewards is available now through the free Edge app on iOS and Android, downloadable via the App Store and Google Play, or by visiting findyouredge.app.
Edge is a fitness app built around Feel Good Fitness: the idea that fitness should be fun, sustainable and fit around your life. It covers running, strength, HIIT and mobility, and is designed for everyone, from people getting back into a routine to those who already train most days. Edge was founded in London in 2024 by Milo McCloud, Mikey Flatman, Ben O’Neill and Sam Wisely and is run by Edge Hybrid Ltd. More than 25,000 members train with Edge, with the core mission of making fitness feel good for everyone.
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Fiona Kirkup PR
