Electrolyte brand, Humantra, whipped up excitement, yesterday with the launch of experiential London pop-up, The Great Cherry Bake Off, to mark the permanent return of its best-selling limited-edition flavour, Black Cherry, which has been added to the brand’s core product range.
Timed to coincide with the Great British Bake Off final yesterday evening (Tuesday 4th November), The Great Cherry Bake Off was attended by influencers in the lifestyle and beauty space such as William Grande, Graces Alexandra and Alice Johnson for a fun-filled afternoon of competition and creativity.
The event challenged bakers to create their ‘berry’ own cherry-themed cakes in just two hours. Attendees were welcomed by Mary Berry lookalike – Mary Cherry – who provided expert judging of the baked goods, with one standout baker taking home an engraved wooden spoon as the prize.
Throughout the experience, attendees had the chance to sample the newly relaunched Black Cherry flavour and enjoy mocktail creations inspired by the drink’s rich, fruity profile, while learning about Humantra’s commitment to optimal hydration and great taste. The event generated a flurry of social buzz, as bakers shared their culinary creations and the highly anticipated return of the fan-favourite Black Cherry flavour.
To generate further excitement and intrigue surrounding the activity, the brand sent the ‘Mary Cherry’ lookalike out on the streets of London ahead of The Great Cherry Bake Off, and Great British Bake Off final.
Humantra Founder and CEO, Charlie Wright, commented; “The response to the first drop of Black Cherry was phenomenal and it was clear our community wanted more. We listened to our fans and are thrilled to bring it back as a permanent part of Humantra’s core collection.
“To celebrate such a big moment for the brand, we wanted to create a culturally relevant activation that would generate a buzz on socials and hype around the relaunch. The Great Cherry Bake Off is all about celebrating creativity, community, and the joy of great taste – the values at the heart of Humantra. It’s been fantastic to bring people together to enjoy our products in such a fun and interactive way”.
Humantra Black Cherry is available to purchase via Humantra RRP £28 | 20 Sachets (alongside the wider product range)
Founded in 2022 by entrepreneur Charles Wright. Charles built Humantra with an aim to redefine the world of hydration. At just 33 years old, he has taken the health and wellness industry by a storm with his innovative approach to hydration; a great tasting electrolyte formula that is expertly balanced and clean. In 2022, Charlie embarked on a life-altering journey of self-discovery and transformation. A personal crisis, which included the heartbreaking loss of his father prompted Charlie to reevaluate every aspect of his life. He initiated a comprehensive detoxification process, scrutinizing his social life, digital habits, dietary choices, and, most significantly, his hydration regimen. What began as a dark and trying period in his life ultimately transformed into a seminal moment, with health and well-being at the heart.
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