Eleiko, with over 65 years of experience equipping the world’s leading weightlifting, powerlifting, and para powerlifting competitions, announces the release of its next generation of bars. The new line refines what matters most — performance, feel, and longevity — while expanding sensor readiness across more bars in the range with advanced lifting analysis and programming capabilities.
The new Eleiko Barbells are more precise, more durable, and more connected to the lifter experience than ever before.
“The next generation of Eleiko bars isn’t about doing something drastically different; it’s about doing what we’ve always done, better,” says Erik Blomberg, CEO of Eleiko. “We’re evolving one of the oldest tools in strength training for today with integrated sensor technology without ever compromising the Eleiko Feeling lifters’ trust. We obsess over the details, so lifters don’t have to. They lift — and feel the difference.”
The Eleiko Feeling™, Refined
Lifters describe The Eleiko Feeling™ as the harmony of balance, dynamic flex, controlled rotation, and our signature grip. Through refinements in sleeve geometry, tighter tolerances, and performance-focused finishes, this next generation continues Eleiko’s pursuit of the ultimate lifting experience.
Enhanced Durability for Lifetime Performance
The next-generation Eleiko bars are stronger, quieter and engineered to last longer than ever before.
- Force Redistribution System™ – Patent-pending design reduces stress during drops, improving fatigue resistance and bar longevity.
- Sleeve Protection System: Patent-pending dual lock system, dustproof seal, and recessed stainless-steel endcaps protect sleeves from moisture, dirt, and wear, extending functionality and longevity.
- Self-locking sleeves: Tighter tolerances create a quieter, more stable lift.
- Sensor-Ready Endcaps: New stainless-steel endcaps open easily for sensor integration and maintenance.
- DN3 Chrome™: Corrosion-resistant surface coating that protects knurling sharpness and bar integrity through years of heavy use.
- Eleiko Steel™: Forged from 97% recycled steel using fossil-free energy, resulting in an 80% lower CO₂ footprint than the global steel average.
- Lifetime Warranty: Made in Sweden and backed by Eleiko’s lifetime warranty.
Smarter Lifting Starts Here
Eleiko’s new sensor-ready bars feature a patented sleeve and endcap system that enables quick installation. Compact and discreet, the sensors measure bar path, even under flex, turning every lift into accurate, actionable data.
Sensors connect to Enode’s ecosystem, unlocking advanced analytics, velocity-based training, and proprietary AI-powered programming. Whether you’re coaching elite athletes or training in a home gym, it is a seamless bridge between barbell and performance — scalable from individual lifter to full teams.
The Future of Strength Training
The Eleiko bar portfolio spans competition, training, multipurpose, and specialty bars for a wide range of disciplines and price points. Every bar delivers performance without compromise, now enhanced by data-driven insights and future-ready engineering.
Available September 2, 2025
Explore the full range, detailed specifications, and ordering options at Eleiko.com or contact your local Eleiko representative.
Experience the Eleiko Feeling
Building on six decades of expertise, Eleiko designs and manufactures precision-crafted strength equipment trusted by the world’s leading competitions, training facilities, and gyms — from commercial spaces to home environments. Since 1957, Eleiko has been a global leader in weightlifting, powerlifting, and strength and conditioning. Headquartered in Halmstad, Sweden, Eleiko is an IWF Official Supplier, a presenting partner to the IPF, and a long-standing partner of the WPPO since 2005.
Eleiko equipment has been used at six Olympic and Paralympic Games, over 500 international, continental, and regional championships, and in more than 180 countries worldwide. More than 1,000 world records have been set with an Eleiko barbell — a testament to the brand’s enduring focus on performance, precision, and innovation.
Eleiko’s commitment to quality is demonstrated through certifications from the IWF, IPF, and WPPO, ISO 14001-certified production, responsibly sourced materials, and industry-leading warranties that ensure lasting performance. The company employs more than 200 people worldwide — all united by a shared mission: to make people stronger for better performance in sports and life.
Learn more at eleiko.com.
polly.tyekiff@eleiko.com
Eleiko Group AB
surya.cox@eleiko.com
