Emily Culp Appointed Chief Executive Officer of Dropps Effective immediately

Dropps, the omnichannel home care company pioneering high performance and clean ingredients, today announced the appointment of Emily Culp as Chief Executive Officer. Culp brings more than 30 years of experience scaling global consumer brands at theintersection of health, wellness, and performance. Culp most recently served as Chief Brand & Strategy Officer at BodyHealth, where she grew the supplement company from early-stage single-digit revenues to a nine-figure business by repositioning its brand, product and omnichannel global go-to-market strategy. Prior to BodyHealth, she served as CEO of Cover FX Skincare Inc., where she led the company’s transformation into a vegan, cruelty-free complexion expert and accelerated its global omnichannel presence. Earlier in her career, Culp held senior leadership roles at brands including Keds, Rebecca Minkoff, Estee Lauder, and Unilever, and currently serves on the boards of Stio, Cordial, and GoPro.

Founded by Jonathan Propper, Dropps invented the first liquid laundry detergent pod in 2008. Its concentrated zero-waste formulas and packaging deliver superior performance without compromising what goes into your home or the world outside it. Under Culp’s leadership, Dropps plans to build on its heritage of product and format innovation, expanding its reach with health-conscious, sustainability-minded consumers, while expanding its omnichannel footprint.

“Health and wellness have always been at the center of how I live and lead, so joining Dropps feels like a very natural next chapter,” said Culp. “Dropps didn’t just create the laundry pod — it created a category defined by efficacy, cleaner ingredients, smarter formats, and convenience. Consumers are increasingly asking what’s in their products and are they safe for me and my family. Dropps has been answering those questions for decades – I am thrilled to be working alongside such an incredible team and wonderfully supportive Board as we bring these ideas to more households.”

Elio Leoni Sceti, Chairman of the Dropps Board of Directors, co-founder of The Craftory, and a veteran consumer industry leader, highlighted the company’s product leadership in thecategory. “The home care category is at an inflection point. Consumers are making more intentional choices about what comes into their homes and touches the lives of their family. Emily understands that consumer deeply, she understands the brand, and she shares the values that make Dropps what it is. The Board couldn’t be more confident in what’s ahead.”

Dropps founder, Jonathan Propper, emphasized the company’s innovation heritage and future ambitions. “Big laundry had fifty percent market share and zero interest in changing anything,” said Propper. “We looked at what everyone was willing to accept and decided we weren’t going to settle. Liquid laundry detergent is the most expensive bottled water you can buy. With Dropps, there is no BS. No measuring, no mess, no plastic in our packaging, no compromise. That’s still the idea. It’s just gotten better. Emily has the track record, the instincts, and the passion to take everything we’ve built and bring it to a much wider audience. I am thrilled to have her leading Dropps into its next phase of growth.”

Culp is a recognized leader in eCommerce, digital marketing, and global omnichannel strategies, with a track record of accelerating growth by building consumer brands across channels and geographies. She is a frequent speaker at industry events including SXSW and NRF, and serves as an adjunct professor at Columbia Business School, where she shares her expertise on brand building, digital transformation, and consumer-centric innovation.