MAYAH launches with a collection of three dermatologist developed, clinically tested bodycare products, setting a new standard for what it means to be MotherSafe*.
Made for Mothers. Built for a Movement.
This product launch marks the ‘ERA OF MOTHER®’ – MAYAH’s vision to redefine how mothers are seen, served and championed, with the clinical rigour, unapologetic design and community depth the category has long been missing.
From the packaging, to the visual world and tone of voice, MAYAH is intentionally bold, rejecting the soft codes of traditional maternal care. A statement palette of bright orange and deep plum and a fashion-forward visual language showcases mothers as the expressive, confident and self-defined women they are – made for ‘her’ as much as the journey she’s on. Display-worthy bottles created to live proudly on your shelf, made to be seen and enjoyed, not hidden out of sight.
Speaking with more than 300 mothers and mothers-to-be before developing a single product, they found that 76%were worried about their shift in body image and loss of identity during and after pregnancy, and 68% were unsure which beauty products were safe to use.“ From the beginning, we agreed we wouldn’t build MAYAH on any assumptions,” says Rebecca Heywood, Co-founder of MAYAH. “By listening to hundreds of women and mapping out over 52 concerns across every stage, we created products that respond to what mothers actually told us they needed in their everyday lives.”
These insights cemented identity as a core value for MAYAH – creating products and experiences that help women feel more themselves, at every stage of the motherhood journey.
Addressing the Full Arc of Motherhood
MAYAH is built around what the founders call The Motherhood Arc – the belief that motherhood begins long before a positive pregnancy test, and continues long after birth. Women are making decisions about their bodies, routines and ingredients years before conception, and need products that meet them where they are, not just at a single moment.
“This is not a nine-month window or a niche demographic, it’s a psychographic shift that begins long before conception. Women who are ingredient-literate and health-conscious don’t stop being those women when they choose to become mothers. That’s who we built MAYAH for.” – Jessica Smith, Co-founder, MAYAH. Face-grade Skincare, Reimagined for the BodyAfter over two years of development and collaboration with a leading dermatologist, MAYAH introduces a new standard – applying the formulation principles more commonly associated with facial skincare, to maternal bodycare.
Each formula is built using clinically studied actives including Bakuchiol, Ceramide NP, DEFENSIL® and Panthenol, carefully selected and tested to be safe across every stage of the motherhood journey. Every product has been refined through community feedback, extensive reformulation and independent clinical testing – designed not just to be safe for mothers and mothers-to-be, but to perform at the level their skin actually deserves.
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Product Information
Eight Moments Body Repair Oil (£55 / 200ml)
Hero actives: Bakuchiol, Vitamin E, CalendulaA restorative, quick-dry oil with Bakuchiol – a clinically studied botanical active and plant-based alternative to retinol, that supports collagen production and improves the appearance of skin tone and texture. Paired with antioxidant-rich Vitamin E and soothing Calendula – it deeply nourishes, restores and helps support the skin barrier, leaving skin feeling supple, smooth and more resilient through every stage of change.
Full Service Omega Body Cleanse (£28 / 350ml)
Hero actives: Ceramides, Omega-3,6,9, Aloe VeraA gentle body wash formulated with Ceramide NP – a skin-identical lipid recognised for its role in maintaining the skin’s protective function. Omega-3,6,9 helps replenish moisture and nourish the skin, while Aloe Vera comforts skin that feels dry, tight or stretched – turning a daily cleanse into an active step that fortifies the barrier rather than simply cleaning it.
Daily Affair Soothing Nipple Balm (£22 / 30ml)
Hero actives: DEFENSIL®, Panthenol, Omega-3,6,9A soothing balm powered by DEFENSIL® – a clinically studied botanical complex shown to help comfort sensitive or stressed skin. Paired with Panthenol to support the skin barrier and Omega-3,6,9 to comfort, protect and relieve cracked, dry and delicate skin. It melts effortlessly onto nipples, or anywhere needing extra care, in a compact, one-handed twist-stick format made for on-the-go use.
Founded by Jessica Smith and Rebecca Heywood, MAYAH was born from lived experience navigating miscarriages, fluctuating AMH levels, and the challenges of trying to conceive. At every turn, they found a landscape that felt uninspired and confusing – split between mother-and-baby products and generic bodycare, with little that truly spoke to women through TTC (trying to conceive), pregnancy and beyond. While maternal care has traditionally focused on the health of the baby, MAYAH shifts the focus back to the mothers themselves, in a category long defined by compromise.
*MotherSafe explains the brand’s safety framework. Their products have been created without any known endocrine‑disrupting ingredients, are clinically tested, dermatologist developed and are safe from trying to conceive through pregnancy, postpartum and breastfeeding.
sam@non-sweat.com
Non-Sweat
jessica@mayah.co.uk
Mayah
rebecca@mayah.co.uk
Mayah
