Press Release

Ergatta Releases Wavelength, Its Most Addictive Game Yet

Ergatta’s latest major launch sets a new standard in game-based fitness, doubling down on dynamic gameplay, level progression and personalized fitness

New York City, NY / Sep 30, 2024 / Ergatta

Ergatta, the leading game-based home fitness brand, is excited to announce the launch of Wavelength, the latest addition to its growing suite of interactive workout experiences. This launch promises to be Ergatta’s flagship game, doubling down on learnings from six years leading the way on gaming content for cardio equipment. Like all Ergatta games, Wavelength is designed to be highly motivating, habit-forming, and personalized to each member. Soar through stunning 3D worlds to hit targets, dodge obstacles, and earn stars to level up. Stay above water to avoid losing points, and earn stars in each session to grow more powerful for your next one. With every twist and turn, Wavelength keeps members locked in with a variety of ways to score points, unlock perks, power up, and reach the next level in campaigns.

Inspired by classic gaming, Wavelength’s level progression system guides members through sequential workout stages to conquer virtual worlds. Players follow a structured program, earning stars, advancing through levels, and unlocking new challenges while mastering different gameplay modes. This system is designed to build a lasting fitness habit, especially for members that might lack the intrinsic motivation to work out consistently.

Over the years, Ergatta honed the insight that people not only have different fitness levels, but also have distinct gameplay preferences: unique game structures and mechanics that resonate with them specifically and more easily induce a flow state. Wavelength offers six gameplay themes, each bringing different experiences, challenges, and motivations. Whether you like skillfully weaving through dynamic obstacles, hitting targets in consistent patterns, choosing different paths to winning, or just staying above the water line without being penalized for pushing too hard, Wavelength has a gameplay experience that will appeal to every member and mood.

A key insight behind Wavelength’s development is the learning that in-game benefits drive long-term habit formation better than less concrete mechanics, like workout streaks or badges. To solve for this, Wavelength features an innovative new perks system. This system allows members to unlock different abilities, from boosting the rewards from targets to protecting from point detractors like obstacles and water. Perks get stronger over time as members earn more stars, reinforcing habit formation loops and bringing advanced levels within reach for more members.

“At this point Ergatta’s been in the trenches of figuring out how to build lasting fitness habits through games for six years,” said Tom Aulet, Co-Founder and CEO of Ergatta. “Wavelength is the culmination of our expertise and learnings to date, and is the game I’m most proud to bring to our members. For anyone who has struggled to maintain a consistent fitness, or finds that the standard trainer-led classes and programs don’t do the trick, Wavelength is for you.”

Ergatta now offers the most diverse and comprehensive fitness content in digital rowing. From the best games in fitness, to scenic rows around the world, to our suite of studio classes powered by CityRow, Ergatta offers an unparalleled range of options to keep users engaged and challenged. Each content experience is supported by personalization tools, goal-based workout programs and other features to help build lasting habits and drive real results. Wavelength is now available to all Ergatta members as part of their subscription and can be accessed via the Ergatta Rower ($2499), Ergatta Lite ($1799), or tablet products compatible with industry-leading analog rowing machines, including the WaterRower Upgrade Package and the Concept2 Connection Kit.

###
About Ergatta

Ergatta is the leader in game-based fitness. With thousands of personalized interval workouts, live races, instructor-led studio classes, and scenic waterways from around the world, Ergatta provides a comprehensive suite of fitness options designed to build lasting workout routines that drive real results. Handcrafted in Rhode Island from durable and beautiful cherry and oak wood, Ergatta Rowers are designed to physically and aesthetically complement the home. Crafted for mobility, they can be effortlessly transported and stored within seconds. Ergatta rowers are intuitively designed so it is easy to use without any prior rowing knowledge and start at $1,799 on www.Ergatta.com. The brand’s investors to-date include Advance Venture Partners, Greycroft, Fifth Wall, Gaingels, TechStars, and WaterRower as well as high-profile angel investors Hans Tung (GGV), musicians Chamillionaire and E-40, Adrian Auon (Forward, Google), Mustafa Suleyman (DeepMind, Google), Mark Pincus (Zynga), Operator Partners, Scott Dorsey (ExactTarget, High Alpha), Joe Zawadzki (MediaMath), and Steve Simon (Indiana Pacers).

Press Contact Courtney Dean
media@ergatta.com
Ergatta
Get the latest health and fitness industry news

Keep up with industry news, trends, investment activity, and job openings — in one weekly newsletter.

    No thanks.