Ergatta Unveils Endeavor

Ergatta, the leader in game-based connected fitness, today announced the launch of Endeavor, a first-of-its-kind strategic action game that transforms cardio into immersive battles. Available now to all Ergatta members, Endeavor brings a new level of excitement and re-playability to at-home rowing workouts.

“Endeavor is the result of 7 years of relentless focus on one topic: how do we use the power of games to make working out on a cardio machine more engaging and habit forming?” said Tom Aulet, CEO of Ergatta. “This game makes time fly by on a rowing machine faster than any other single piece of workout content I’ve ever used”

Endeavor brings a fresh take to game-based fitness, blending HIIT, conditioning, and endurance workouts with tactical decision-making. As players row, they travel through mystical environments and battle otherworldly opponents. As the workout progresses, the opponents get stronger, making for an increasing challenge. Players row at different target intensities to take actions against their opponent, and they must perform a winning combination of actions to win the game. The game marks Ergatta’s most ambitious and immersive release to-date.

Where many of its early games were modeled from classic 2D scrolling games and timing games, Endeavor blends two more sophisticated genres: the strategy game and the turn-based action game. Player choice is baked into every stroke, which makes for a highly engaging workout that rewards both strategy and physical effort.

A key learning from Ergatta’s 2024 game, Wavelength, was that player autonomy drives both workout enjoyment and re-playability. When players have meaningful choices during a workout, the experience becomes more fun and adventure-like, increasing re-playability and motivation to improve their score. Endeavor builds on this insight with clever game design and strong fitness scaffolding, creating a rowing workout that’s a cut above the rest—and one that’s sure to have members coming back day after day, building long-term habits.

Ergatta offers the most diverse content library in digital rowing, spanning game-based workouts, scenic rows around the world, and studio classes. Every experience is supported by personalization tools and goal-based programs designed to build lasting habits and real results. Endeavor is now available to all members as part of their membership and is accessible on the Ergatta Luxe ($2,499), Ergatta Lite ($1,699), and compatible tablet products, including the WaterRower Upgrade Package and Concept2 Connection Kit.