GymNation, the homegrown Middle East gym chain that everyone is talking about, has been named in the Fast Company’s prestigious Brands That Matter 2025 awards – recognizing organizations making a meaningful impact through purpose-driven work, innovation, and cultural relevance. From hundreds of companies on the shortlist, GymNation is the only gym brand to be included on this year’s list.
The Brands That Matter list honours companies that have built strong emotional connections with their audiences and are driving change in their communities and industries. GymNation’s inclusion reflects its continued commitment to democratizing access to health and fitness across the region, fostering inclusivity, and promoting well-being for all.
“Fast Company’s Brands That Matter list celebrates a select few organisations making a meaningful impact through innovation, tech and community connection — and we’re proud to be one of them. We’re relentlessly focused on doing things differently, and this is enabling us to create a brand that genuinely resonates with everyone across the Middle East who wants to live healthier, fitter lives” said Ant Martland, CCO of GymNation.
Ravi Raman, Publisher of Fast Company Middle East, emphasized the deeper meaning behind the recognition: “Being named a Brand That Matters isn’t just about marketing- it’s about meaning. These are the brands and companies building trust, shaping culture, and showing that purpose is not just part of the business – it is the business.”
“GymNation continues to lead the way in making fitness accessible, affordable, and empowering – breaking down barriers and redefining what it means to be a purpose-driven brand in the Middle East.”
GymNation is the region’s leading gym operator with 120,000+ members across 14 UAE and 8 KSA gyms, with 20 more locations planned to open in 2025.
GymNation aims to become the largest gym chain across the GCC, with further expansion planned across the region, including within Qatar, Bahrain, and Kuwait. Launched in 2017 GymNation’s mission is to become The People’s Gym with an ambition to make improving health and well-being by going to the gym less intimidating, more affordable, accessible, and fun for everyone in the region.
GymNation’s vision is to play a lead role as The Region’s Movement Partner, championing healthy and active lifestyles alongside the importance of mental health and physical wellbeing.
rory@gymnation.com
