Two-time Formula 1 World Champion Fernando Alonso has been appointed Global Brand Ambassador for SHA, bringing together one of the most enduring athletes in elite sport with the global leader in medical longevity, wellbeing, health and performance optimization. With two Formula 1 WorldChampionships, 32 Grand Prix victories, 106 podiums, 22 pole positions and more than 2,300 career points across 438 Grand Prix entries, Alonso´s career is a rare example of longevity at the very highest level of elite sport, maintaining exceptional performance across more than two decades of competition.
His achievements extend beyond the numbers. In 2020, a joint Formula 1 and AWS machine-learning analysis comparing qualifying performance across drivers from 1983 onwards ranked Alonso fifth-fastest in F1 history. The analysis was designed to strip away differences in machinery and teams to assess drivers’ underlying qualifying speed.
That combination of longevity, resilience and exceptional performance makes Alonso a natural partner for SHA, whose science-led approach brings together preventative medicine, advanced diagnostics, anti-inflammatory nutrition, natural therapies and longevity.
Alonso’s ability to remain competitive deep into his 40s in one of the world’s most physically and cognitively demanding sports provides a powerful real-world example of the principles at the heart of SHA’s philosophy: that health should be actively managed and optimized, and that longevity is ultimately about maintaining the ability to perform, live and thrive at the highest possible level.
“To compete at the highest level for this long, I´ve learned that performance starts with health,” says Fernando Alonso. “It is not only about what happens on the track, but how you prepare, recover and look after yourself every day. SHA’s method when it comes to health, longevity and performance reflects how I have approached performance throughout my career.”
The partnership further cements SHA’s position as a leading destination for health optimization and longevity, while reinforcing its growing appeal among elite athletes and high-performance individuals who recognize that sustained performance requires a long-term investment in health.
“We chose Fernando Alonso because few people demonstrate the connection between longevity and performance as clearly as he does. Competing at the highest level for more than two decades requires discipline, resilience and a continuous commitment to health, recovery and optimization. This makes Fernando a natural partner for SHA and our vision of helping people optimize their health and perform at their best for longer”, says Alejandro Bataller, Managing Partner SHA and AB Living Group.
From a two-time World Champion with 32 wins and 106 podiums to a driver whose raw speed has been ranked among the very best in Formula 1 history, Alonso embodies the pursuit of performance over the long term, making him a powerful global ambassador for SHA’s vision of living longer, better and at your best.
SHA is a global leader in Integrative longevity, bringing together medical science, holistic health and lifestyle optimization through one personalized, measurable and continuous approach. For nearly two decades, SHA has helped people unlock their healthspan and human potential, empowering them to live healthier, longer and more fulfilling lives. Through the SHA Method®, science, nature and lifestyle come together to create lasting transformation, because longevity is not simply about adding years to life, but adding more life to those years.
fhillery@shawellness.com
SHA Mexico
kpayan@shawellness.com
SHA Mexico
