fibodo Gives Control Back to the People Who Power the Experience Economy

fibodo has announced the launch of CORE, a business platform specifically developed for the people who make their living through experiences. Fitness professionals, wellness experts, coaches, tutors, and independent creators can now run their businesses with more freedom, more time, and more money in their pocket.

At its heart, CORE makes business simple. It brings together scheduling, client management, payments, lead gen and bookings in one easy space. No tech team. No steep learning curve.

“We believe the experience economy belongs to the people who power it. Our mission is to democratise their access to the tools they need through one connected platform,” said Anthony Franklin, Founder and CEO of fibodo. “Our vision with CORE is to give independent professionals an optimised diary, with more client bookings and the ability to earn more, on their terms. Through our partnership with The Everything App, supporting NHS staff and their families, we’re connecting people to trusted professionals in the community, creating more revenue opportunities, cutting out the need for marketing spend. At fibodo we are fiercely local, and CORE is how we give that power back.”

Independent professionals have long been stuck between basic systems, rising costs and without commercial outcomes. The market is crowded and noisy with tools that promise efficiency but deliver confusion – siloed, fragmented, and ultimately expensive. CORE takes a different approach. It strips away the noise, automates the dull work, and gives people back the time to focus on what they do best.

Built from the ground up for independent professionals CORE combines every essential business tool into one simple platform. Users can take secure payments, manage bookings, and run their schedules in real time. A built-in CRM keeps every client detail in one place, while integrated lead gen connects providers to new customers via fibodo’s growing partner network. They can sell memberships, vouchers, or live sessions, launch their own website in minutes, and manage everything through their own branded app.

When it’s time to grow, fibodo makes it easy to go further, adding on-demand or live video, fully branded websites, and even custom mobile apps in the App Store or Google Play under the business’s own name. With automated marketing, analytics, and dynamic pricing built in, scaling up no longer means piling on admin or cost.

“Technology for independent professionals has been either overpriced, unavailable, or just messy and disconnected,” said Jake Shand, Executive Director of Strategy and Growth at fibodo. “We’ve spent twelve years working closely with clients in the UK and now we have the products to scale globally. CORE is the foundation of a complete ecosystem that will power the experience economy worldwide, helping every instructor, coach, and creator earn more and run smarter.”

“Personal Trainers and Coaches don’t need to need to be spinning plates, managing multiple systems, they just need one login to manage their business,” said Leslie Clarke, Head of Customer Experience at fibodo. “We built CORE so anyone can set up their products, sell sessions, and manage their clients confidently from day one. It’s the simplicity that today’s professionals have been waiting for.”

“CORE isn’t just a platform,” said James Murphy, Product & Platform Director at fibodo. “By combining intelligent automation with a seamless user journeys, we’re creating technology that connects service and experience providers with customers in their communities, whoever, whenever, and wherever they need it. CORE is the first step toward a more connected, AI-enabled future for the experience economy.”

fibodo has been in this space for more than a decade. Since 2014, the company has powered over one million bookings across 34 sectors, from PTs to Golf Coaches, Nordic walking to hairdressing, and continues to work with major blue-chip partners. With more than 5,000 registered coaches, fibodo understands the challenges businesses face and built CORE to remove them.

CORE by fibodo goes live on 01 December 2025, launching first in the UK before expanding globally in 2026. To mark the launch, fibodo is opening a one-time, never-to-be-repeated opportunity for early professionals to secure lifetime access to CORE Plus for a single £600 payment and become part of the platform’s founding community.