This September, Fit, with support from Locally Well San Diego and WellthyWell, will launch Sol, a new beachfront social wellness festival bringing movement, longevity, recovery and community together at Fit Social in Mission Beach.
Taking place Saturday, September 12, the inaugural event will translate Fit’s broader approach to social wellness into a large-scale public experience designed around how people increasingly want to spend their time: moving, recovering, learning and connecting in the same environment.
San Diego’s wellness scene increasingly reflects a broader cultural shift in how consumers socialize, with health-forward experiences beginning to occupy space once dominated by more traditional nightlife. Fit Social was built around that convergence, combining beachfront fitness and recovery with coworking, dining, social space and recurring cultural programming.
Sol will take that model a step further, concentrating multiple expressions of modern wellness into one immersive festival experience.
Programming will include:
- Large-Format Fitness: Two high-energy workout experiences led by top instructors and supported by live DJ programming.
- Restorative Experiences: Smaller-format sessions including an immersive guided sound bath.
- The Longevity Workshop: Expert-led conversations focused on longevity, active aging, recovery and emerging approaches to long-term health.
- Recovery & Vendor Village: Communal cold plunges, compression therapy, chiropractic care, massage, functional beverages, wellness brands and clean culinary offerings throughout the historic Plunge courtyard.
“Fit has been building social wellness into the member experience for years, but Sol gives us the opportunity to bring that model to a much broader audience,” said Scott Lutwak, founder and CEO of Fit. “People still want energy, music, community and memorable social experiences, but increasingly they want those experiences to support how they feel and how they live. By bringing movement, recovery, education and connection together at Fit Social, Sol reflects a shift we believe San Diego is uniquely positioned to lead.”
The festival also reflects a larger strategy for Fit: extending the role of a fitness brand beyond the traditional workout. Through Fit Social, community events, partnerships and public programming, the company is building experiences that meet people across more parts of their lives while keeping movement and wellness at the center. Following the public portion of Sol, Fit will continue the day with separate members-only programming, reflecting how the brand uses experiences both to engage the broader community and create differentiated value for its existing members.
General admission and VIP tickets are available, with select fitness classes offered as add-ons. VIP access includes expedited entry, a curated wellness gift bag, complimentary drink tickets and access to dedicated lounge areas.
For complete ticket options, class schedules and pricing, visit Eventbrite or follow @thefitclubs and @fitsocialsd on Instagram.
Fit is an award-winning lifestyle, fitness, and social wellness brand, with locations across San Diego, including East Village, Little Italy, Mission Beach, Sorrento Mesa, and San Marcos. Recognized as San Diego’s Best Gym, Fit blends elite fitness, premium recovery, and community-driven experiences to create a holistic approach to health and wellness. The Fit ecosystem also includes Fit Social, its beachfront social wellness venue in Mission Beach, which brings together recovery, coworking, dining and community programming. Learn more at Fit Website and follow Fit on Instagram @thefitclubs, Facebook @thefitclubs, TikTok @thefitclubs.
About Locally Well San Diego
Locally Well San Diego is the premier digital media company and trusted source for health, fitness, and lifestyle news in Southern California. Dedicated to magnifying the impact of local practitioners, wellness businesses, and industry trends, Locally Well connects conscious consumers with curated events, actionable lifestyle guides, and a comprehensive business directory. Through its digital platform, networking events, and high-impact newsletter, Locally Well serves as the definitive roadmap for navigating San Diego’s vibrant, trendsetting wellness ecosystem. Learn more at locallywell.com and follow along on Instagram @locallywell.
About WellthyWell
WellthyWell is a community-driven modern social wellness platform designed to connect health-conscious individuals through meaningful real-world experiences. Redefining what it means to build true wealth, WellthyWell hosts accessible community gatherings—ranging from active “Walk & Talk” events and run clubs to guided yoga, breathwork, and unique social experiences. By bridging the gap between social connection, high-quality movement, and trusted education, WellthyWell empowers individuals to cultivate sustainable health routines alongside an aligned, thriving community. Connect with the community on Instagram @wellthywell or check out their latest community schedules on Sweatpals.
emilyw@fitclubs.com
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