Mvmnt, the TV-first fitness platform, today announces a comprehensive brand evolution alongside the launch of RepCon: a new feature that brings live coach-led fitness competition to TV screens with hardware-free rep-tracking. Mvmnt’s first RepCon event goes live on Monday 24 August at 6:00 PM BST.
RepCon brings live fitness competition into the home environment, without the hardware dependency that has defined the category to date. Built on form-tracking technology developed in-house by Mvmnt, RepCon uses a standard smartphone camera to count reps in real time as users follow the coach-led workout on their TV screen; removing the need for wearables, sensors, or any additional hardware. As a fully bodyweight-based format, RepCon requires no equipment investment, making it accessible across fitness levels.
Live scores feed into an on-screen leaderboard on users’ TV, letting members compete for top spots, beat personal bests, and unlock a competitive edge; all while connecting with the wider Mvmnt community. Available via live weekly broadcasts and on-demand sessions, RepCon combines high-energy coaching with real-time performance data designed to keep members accountable, engaged, and coming back for more.
“Most workout apps promise results, but they miss the excitement and shared experience proven to drive the regular engagement that delivers on that promise,” said Colin Griffith, Managing Director at Mvmnt.
“With RepCon, our aim was to build a genuinely scalable model for live fitness competition, making it accessible for millions in a fresh, exciting way. By building our proprietary form-tracking technology from the ground up, we’ve stripped away the cost and complexity found in other digital fitness competition offerings. All members need is their smartphone, making RepCon seamless to deliver for Mvmnt’s TV platform partners.
“For members, that experience is built around community: a live leaderboard isn’t just a scoring mechanic, it’s a retention driver. Knowing thousands of others are training with you, in that exact moment, is what changes a workout into a shared experience, and that’s the differentiator that keeps members coming back.”
Outdo Yourself: A Bolder Mvmnt Experience
The launch of RepCon comes with a major evolution for Mvmnt, centred on its core brand proposition: Outdo Yourself. The update introduces a bold new visual identity, alongside enhanced community features, including an interactive social feed for member posts and comments, and shareable post-workout assets built for social media.
“This evolution is about sharpening what makes Mvmnt distinct in a crowded market,” continues Griffith. RepCon is the ultimate showcase of what our technology and coaching can do together and ‘Outdo Yourself’ captures the ambition behind it. A stronger, more cohesive identity gives members something to genuinely connect with and be proud to be part of.”
Mvmnt is the all-in-one at-home fitness platform combining personalised training, expert coaching, and live fitness competition.
Powered by proprietary form-tracking technology, Mvmnt gives members the structure, accountability, and community to hit their goals, and push for new ones.
Mvmnt’s signature feature, RepCon, is a flagship live fitness competition, bringing members together weekly to complete maximum clean reps and climb a live leaderboard — without the need for additional hardware or wearables.
With on-demand access to 400+ workouts across cardio, strength, and mind-body, Mvmnt is built for people who refuse to settle. Outdo Yourself. Learn more at mvmnt.com.
chelsea@mvmnt.com
