Fitness Icon Spartan Race Joins LEAD as an Official Venture Partner

Today, Spartan Race announced its official involvement as a venture partner of LEAD ONE, the new pre-seed direct investment vehicle within LEAD’s global family of funds.

Verticals of interest include technologies around improving their content channels, unlocking new partnership opportunities, and offering unique experiences for their race participants.

This strategic partnership between Spartan Race and LEAD ONE is designed to accelerate innovation in sports and health technology by pairing LEAD’s industry investment expertise with Spartan Race’s track record as a globally recognized endurance and fitness industry leader. As a venture partner with LEAD ONE, Spartan Race will have unprecedented access from LEAD to the most cutting-edge startups and technologies across the organization to address their corporate initiatives and strategies. Spartan Race will lend valuable support to LEAD ONE’s portfolio of early-stage organizations with real-life, traction-oriented deliverables to help drive their businesses to the next level.

Spartan Founder Joe De Sena said: “After getting to know Justin Driscoll and the team at LEAD, we were excited to understand more about how our two organizations can help one another. At Spartan, we’re all about ripping people off the couch, pushing them past their preconceived limits, and unlocking potential for what’s possible. Having a shared mindset and goal of improving millions of lives is what makes a partnership like this develop and thrive.”

Justin Driscoll, Principal of Investments & Portfolio at LEAD, added, “We are proud to see Joe De Sena and the Spartan organization continuing to embody the same entrepreneurial spirit, even after all their success, that drives our earliest-stage companies. Their trusted community presence and ability to create authentic experiences make them the ideal partner to LEAD.”