Functional fitness brand, Fitstop, has launched Global Games, a new competitive fitness event designed to bring together athletes, members and the wider training community through performance-based challenges and team competition.
Created to showcase the energy, culture and principles behind Fitstop’s signature training formula, Global Games will see participants test their strength, speed and stamina in a high energy arena, celebrating community, teamwork and performance.
Launching across Singapore, Los Angeles, and Brisbane in 2026, the Global Games represent a bold strategic evolution for Fitstop. By seamlessly bridging elite competition with mass accessibility, the event is designed to unite their existing member base while capturing the attention of the broader fitness community.
Positioned as Fitstop’s own performance-based competition concept, Global Games draws inspiration from the growing popularity of structured fitness events such as HYROX, while maintaining the brand’s signature training philosophy centred around performance, strength and conditioning, and community.
The stadium-style competition will be open to both Fitstop members and the wider public, inviting participants from across the fitness landscape to rep their studios in a series of points-based workouts that test strength, endurance and functional fitness capability
The initiative reflects a broader shift within the industry towards experiential fitness formats that extend beyond traditional studio offerings.
“Global Games represents the evolution of our competitive culture,” said Pete Hull, Fitstop’s CEO & Founder.
“From early in-studio game days to community competitions, we have always pushed beyond just another workout. Now we are bringing that spirit to a global platform. By creating our own competition, Fitstop becomes more than a place to train. We become the stage where our community performs.”
Beyond competition, the touring format supports Fitstop’s international growth strategy, reinforcing brand visibility in key markets while creating additional engagement touchpoints for franchise partners.
By inviting participation from both Fitstoppers and external competitors, the brand aims to foster cross-community engagement and position the events as a collaborative celebration of functional fitness rather than a closed ecosystem.
Global Games will feature structured workout stations aligned with Fitstop’s core training pillars – Perform, Lift, Condition and Sweat – delivered in a points-based format where every rep completed, weight lifted and time achieved counts towards your final score. All fitness levels are welcome with athletes having the ability to choose from two divisions: “ALL STAR” for the everyday athlete ready to level up, or “PRO” for elite performers at the top of their game.
For Fitstop’s franchise owners, the event presents a strategic opportunity to drive local attraction and engagement; strengthening member retention and introducing new audiences to Fitstop’s performance-led, community-powered movement
“As the health and wellness landscape continues to evolve, creating moments that transcend the gym floor and provide people with a reason to train with intention is increasingly important,” added Ryan Ansell, Fitstop’s Head of Brand and Marketing. “Global Games allows us to showcase the strength of our global network, while giving our communities a stage to put their training to the ultimate test. It’s that mix of competitive grit and community spirit that’s fuelling a new wave, and Fitstop is at the helm.”
With three stops scheduled throughout 2026, Fitstop aims to establish Global Games as an ongoing annual fixture, supporting both brand expansion and deeper community engagement across its growing global network.
For more information and locations visit: fitstop.com.
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GLOWBORED PR
