Flex Lewis Announces Transition from Arsenal Strength After Multi-Year Partnership

Seven-time 212 Mr. Olympia Champion Flex Lewis today announced his departure from Arsenal Strength, concluding more than a decade long partnership that contributed to the company’s visibility and equipment development within the global fitness industry since its inception.

Over the course of the collaboration, Lewis played an active role in product development initiatives and brand visibility, helping introduce the company’s equipment to a broader international audience of athletes, gym owners, and fitness enthusiasts.

“Over the past 11 years, I had the opportunity to collaborate on equipment development and brand initiatives that connected with athletes and gym owners around the world,” said Lewis. “I’m proud of the work we were able to bring to life during that time.”

Lewis also highlighted the importance of his personal relationship with Andrew Hall, Co-Founder and CEO of Arsenal Strength, which developed throughout the partnership.

“Andrew and I built a strong relationship throughout this journey, and that’s something I genuinely value. I have a great deal of respect for him personally and wish him continued success.”

While the partnership produced several notable projects within the industry, Lewis explained that the transition reflects a natural shift toward focusing fully on the next phase of his business vision.

“As my businesses and long-term vision continue to evolve, it became clear that this was the right time to move forward independently and focus on the projects and partnerships that align with the direction I’m building toward.”

Lewis remains focused on expanding the Dragon’s Lair brand, developing new partnerships, and continuing to innovate within the fitness industry through future projects and community initiatives.

“I’m excited about what’s ahead and look forward to sharing the next chapter in the near future,” Lewis added.