Freaks of Nature, the science-backed skin and suncare brand co-founded by legendary professional surfer Kelly Slater, today announced the launch of its Everyday Endurance Deodorant in select Whole Foods Market stores nationwide. The rollout brings all three signature scents, Santal Dune, Cedar Peak, and Bergamot Canyon, to 250+ Whole Foods Market locations, part of a broader expansion to roughly 400 total retail doors nationwide, including Erewhon, Credo Beauty, REI, Revolve and Urban Outfitters in 2026.
The launch marks a major milestone for Freaks of Nature as it continues to scale beyond its direct-to-consumer roots into premium natural grocery. As the nation’s leading natural and organic foods retailer, Whole Foods Market gives the brand direct access to consumers actively seeking clean, effective alternatives to conventional deodorant.
Everyday Endurance Deodorant works with the skin’s microbiome to neutralize odor at the source while allowing good bacteria to thrive. Formulated with zero aluminum and zero baking soda, the lightweight, fast-absorbing stick delivers 48-hour odor protection and wetness control without white residue. Key actives include zinc ricinoleate, Sinodor, and SMA’RT TEC deodorizing technology.
Whole Foods Market shoppers will find Everyday Endurance Deodorant in three scents:
Santal Dune: Warm and grounded, with sandalwood and amber met by notes of carrot, cardamom, and vetiver
Cedar Peak: Cool and sharp, with a crisp hit of eucalyptus and mint layered with herbal lavandin and geranium
Bergamot Canyon: Bright and clean, with oakmoss and cedarwood lifted by white tea, neroli, and bergamot
In addition to its microbiome-supporting formula, Everyday Endurance Deodorant is dermatologist tested, and vegan.
Freaks of Nature is now available in more than 400 stores nationwide, with additional national retailers slated for fall 2026 and spring 2027. Products are also available at freaksofnature.com and on Amazon.
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About Freaks of Nature
Freaks of Nature is a performance-driven skincare brand co-founded by legendary pro surfer Kelly Slater. Born from a lifetime spent pushing limits in the ocean and under the sun, our mission is to create the most effective, science-backed, and environmentally safe skin and suncare products on the market.
Freaks of Nature believes that peak performance and clean formulation aren’t a trade-off, they’re the standard. Every product is developed with athletes and skin microbiome PhDs, adventurers, and anyone who demands more from their skincare: superior protection, clinically proven results, and ingredients you can feel good about putting on your body and washing into the water.
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