Friday Stairs, the free, coach-led outdoor stair workout that turned Friday mornings in Tampa into a citywide ritual, will launch in Atlanta on Friday, November 13, at Historic Fourth Ward Park. Atlanta is the second new market in two weeks for Friday Stairs, which is scaling a model proven in Florida to cities where demand is already building.
The Atlanta launch follows the company’s Miami Beach debut on Friday, October 30, at the Miami Beach Convention Center, where more than 150 climbers turned out alongside Miami Beach City Commissioners and the city’s Chief of Police to mark the occasion with a ribbon cutting.
Each session is a 30-minute, high-intensity workout that alternates stair climbs with bodyweight exercises, set to a live DJ and built around a weekly intention. A coach leads every rep in a defined space, so no one is off on their own, and modifications keep it open to every fitness level, from first-timers to regulars in their 60s. The core crowd is young professionals and hybrid athletes who mix strength and cardio and train for events like HYROX.
The demand is measurable. In Florida, 250 weekly spots are claimed within minutes, with a waitlist approaching 400. The Monday Drop, the weekly newsletter that doubles as the sign-up gate, has more than 5,000 subscribers, and Friday Stairs content draws more than 3 million organic social views each month.
“Tampa proved the model, and Miami Beach proved it travels,” said Lev Ekster, co-founder of Friday Stairs. “Now we’re taking it to the cities where people are asking for it. Atlanta has the energy, the community, and the right stage at Fourth Ward Park.”
“People aren’t just coming for a workout. They’re coming for each other,” said Jovany Ruiz, co-founder of Friday Stairs. “Every city we open gives people a new third space to show up for.”
After Atlanta, Friday Stairs heads to Los Angeles on Friday, December 11, at the Culver Steps in Culver City, followed by Nashville at Bicentennial Capitol Mall State Park (date to be announced). Austin, Denver and Boston are in the pipeline, with sites being finalized and more cities to follow. The company is recruiting volunteer coaches and community leaders in each new market and is building a select roster of category-exclusive brand partners to support its national growth.
Atlanta Launch Details
- When: Friday, November 13, 2026, 7am
- Where: Historic Fourth Ward Park, Atlanta
- Cost: Free
- Register: Sign up for workouts by subscribing to The Monday Drop at fridaystairs.co
Friday Stairs is the training platform for hybrid athletes. Born in Tampa, its signature free, coach-led 30-minute outdoor workout combines stair climbs and bodyweight training with a live DJ and a weekly intention, preparing participants for HYROX, ATHX, XENOM, CrossFit and more while building community. Friday Stairs now operates in Tampa and Miami Beach, launches in Atlanta on November 13, and is expanding to Los Angeles, Nashville, Austin, Denver and Boston. Learn more at fridaystairs.co.
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Friday Stairs
