Golf Legend Justin Rose Partners with Suji

Suji, the leader in targeted compression technology for muscle activation and joint-friendly strength, today announced that professional golfer and Olympic champion Justin Rose has joined the company as both an investor and partner.

Rose began using Suji to build lower-body strength without adding stress to his joints, a key priority in maintaining power and longevity on tour. After integrating it into his routine, he decided to take an ownership stake in the company.

“For me, staying consistent on tour means dealing with tightness, inflammation, and fatigue every day,” said Rose. “Suji’s been a huge part of how I manage all that, on the course, off it, and while I travel.”

Suji’s Targeted Compression Technology targets muscles during low-intensity movement, such as walking or body weight exercise. By manipulating blood flow, it produces strengthening adaptations similar to traditional resistance training. Suji activates major and hard-to-reach muscle groups, improves circulation, and builds strength with significantly less stress on the joints. Trusted by world renowned athletes and hundreds of health professionals, Suji offers a science-driven solution that fits seamlessly into training, competition, and travel.

Rose’s decision to invest reflects his belief in Suji’s long-term potential. “When I find something that really changes how I feel and move, I take note. That is why I invested in Suji. It has worked for me,” he said.

“Justin’s approach to longevity and performance aligns perfectly with what we are building,” said Suji founder and CEO Alex Birks. “I could not be more excited for him to be onboard as an investor and partner. He is a true role model on and off the course and this partnership indicates the ability for Suji’s technology to help athletes and everybody else strengthen their muscle health while relieving joint stress.”