Press Release

GORUCK Announces Exclusive Partnership With Six-Time CrossFit Games Champion Tia-Clair Toomey

Dominant Champion and Relentless Athlete Seeks to Secure 7th CrossFit Games Title with Her Daughter Watching

Jacksonville Beach, FL / May 1, 2024 / GORUCK

GORUCK, the leader of the rucking revolution and maker of the most durable products on planet Earth, has announced that six-time CrossFit Games Champion and Olympic weightlifter Tia-Clair Toomey has joined the brand as the newest GORUCK Athlete. Tia is the most decorated athlete (male or female) in the history of CrossFit and this August will be the first Games that her daughter, Willow, will be watching as she relentlessly pursues her 7th championship in Ft. Worth, Texas.

Following two second-place finishes in 2015 and 2016, Tia captured six consecutive CrossFit Games championships from 2017-22 before not participating last year following the birth of her daughter Willow. Tia is also a three-time winner of the Rogue Invitational, capturing gold from 2019-21. A native of Queensland, Tia represented her native Australia in weightlifting at the 2016 Summer Olympics in Rio. Currently, she resides in Nashville with her husband, Shane, and their daughter, Willow. When Tia isn’t training to win her seventh CrossFit Games, she can be found training with her husband and trainer, Shane, at the gym they co-own in Nashville – PRVN.

“First and foremost, we like Tia and her husband Shane and have known them for years. She’s one of the greatest living champions of any sport, and we’re proud to support her on her quest to win her 7th CrossFit Games this summer, in her entrepreneurial goals at PRVN, and as a mom to Willow,” said GORUCK Founder and CEO, Jason McCarthy. “GORUCK is a family-run, family-first organization and we also believe in the relentless pursuit of excellence, so it’s no wonder why we are so excited to have Tia and her family on our team now. They’re our people.”

“As an athlete, I hold myself to the highest standards in every aspect of my life, and I want to be aligned with like-minded brands. I couldn’t think of a better group to be involved with than GORUCK,” said Tia-Clair Toomey. “GORUCK has an attention to detail that is second to none when it comes to their gear and footwear. I’ve been a huge fan of GORUCK for a long time and I know when I’m training in their footwear or with their gear it’s been designed with our sport in mind.”

As part of the partnership, Tia will work with the GORUCK team to develop exclusive workouts for the GORUCK community, co-design a women’s collection, and serve as the face of GORUCK training footwear. The signing of Tia comes on the heels of GORUCK being named the Official Footwear and Apparel Partner of CrossFit and the CrossFit Games. For more information on the partnership, please visit


Founded in 2008 by former Green Beret, Jason McCarthy, GORUCK is headquartered in Jacksonville Beach, FL. Jason’s commitment to the Special Forces way of life, coupled with what he had learned in war, inspired him to build a “go-bag”, or “go-ruck” for his wife and co-founder, Emily, who was a Case Officer in the CIA working in French-speaking West Africa. The bag was meant for her to keep in her vehicle and at home, ready to go at all times.

This “go-bag” would serve as the catalyst for what eventually became GORUCK’s original piece of gear, the GR1. It took over two years to design and manufacture the rucksacks and ensure they would thrive in both Baghdad and NYC — Green Berets were judge and jury of quality and functionality.

GORUCK prides itself on building the toughest rucking & workout gear on the planet backed by our SCARS Lifetime Guarantee, offering rucksacks, footwear, apparel, ruck plates, training gear, and more. The company builds every style from the ground up and continues to work with Special Forces soldiers, male and female CrossFit® Games Champions, and World Champion Athletes to test, iterate, and build the best.

Press Contact Will McClaran
Jack Taylor PR
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