Grown Alchemist x Akin Akman + AARMY

Grown Alchemist is the beauty brand that engineers plant-powered solutions using cutting-edge biotechnology to achieve formulas that work in harmony with skin’s own biology. When clinically proven skin and body care is better absorbed, it will be better utilized, for better results. This approach to maximizing “total body health” is a shared ethos between Grown Alchemist and the brand’s new North American ambassador, Akin Akman, Co-Founder and Head Performance Coach of AARMY, a high-performance fitness experience available both in-studio in New York and online, designed to develop disciplined, resilient athletes regardless of starting point.

Ushering in a new era with its high-performance Resurfacing Targeted body care range, Grown Alchemist has tapped Akin Akman, Co-Founder and Head Performance Coach at AARMY, for a brand ambassadorship that goes beyond skin-deep and exemplifies a shared mission of “total body health.” A longtime Grown Alchemist user, Akman’s systematic approach to training, operations and culture upholds championship standards. His athletic path began at age seven as a tennis prodigy training at IMG Academy under legendary coach Nick Bollettieri. With more than twenty years of coaching experience and elite athletic discipline, Akman built AARMY on world-class athlete training focused on mental resilience, physical excellence and consistent progression.

“Everything works together. Training. Nutrition. Recovery. Body care. The way you take care of yourself builds the habits that support performance. At AARMY, every detail matters — the environment, the standard and the daily habits that support the athlete. Grown Alchemist is aligned with that mission and I couldn’t be more excited to call them a partner.” — Akin Akman.

With a NoHo New York HQ training arena that will be equipped with Grown Alchemist amenities and a global digital platform, AARMY delivers high-intensity training designed for those who want to think and perform like champions. Every session is structured like team practice — disciplined, intentional and built to push both physical and mental limits. AARMY coaches come directly from Division I programs, professional sport or through AARMY’s rigorous coach development system, ensuring every leader is equipped to cultivate mental toughness, personal discipline and relentless drive. Celebrity fans of AARMY include Jake Gyllenhaal, Alicia Keys, Maria Sharapova and Joan Smalls.

“Akin describes AARMY as more than a workout, but rather a system and a mindset built to carry into every arena of life. At Grown Alchemist we are passionate about total body health, from what you put on your skin to what you put your body through every day — from environmental stressors to your fitness practices. Our partnership with Akin and AARMY was a natural fit for two brands rooted in optimum performance and innovation. Sweat-tested and Akin-approved, the launch of the new Resurfacing Targeted body range was a natural time to kick off this partnership.” — Claire Hennah, Chief Marketing Officer, Grown Alchemist.

Akman will appear in Grown Alchemist’s campaign for the Resurfacing Targeted Body Range launching in March 2026. The products — a Body Cleanser and Body Lotion — are formulated with a unique blend of AHAs and BHAs rather than a single hero acid so that they simultaneously smooth texture, unclog pores and hydrate skin. In addition to clinically tested concentrations of naturally derived acids, biomimetic (skin-identical) hydrators such as squalane and sugar complexes support the skin’s moisture barrier. This combination of ingredients delivers transformative results while remaining non-stripping and clinically proven to be suitable for sensitive skin. Both products will be available for purchase at grownalchemist.com.