GymNation, the region’s fastest-growing fitness brand, today reinforced its position as the home of HYROX in the region – confirming the expansion of ladies-only HYROX sessions to a third market and the upcoming HYROX WEEKENDER in Dubai, on the back of an already busy HYROX calendar that includes HYROX LEAGUE running in Saudi Arabia and Bahrain. Together, the developments underline a simple commitment: athletes across the GCC have a place to train, compete and progress in HYROX, regardless of where they live.
With HYROX LEAGUE now live across GymNation clubs in KSA and Bahrain – a multi-club competition in which athletes face off across qualifying rounds to earn their place at a grand final – and the UAE’s first HYROX Performance Centre open in Dubai, GymNation now operates dedicated competitive HYROX touchpoints in every market it serves – a regional footprint no other operator in the Middle East currently matches. The next chapter is the HYROX WEEKENDER on 13th and 14th June: a two-day competition at the Hyrox Performance Centre featuring singles and doubles divisions and a total prize pool of AED 30,000, designed to give athletes of every level – from first-timers chasing a finish line to elites going for the podium – a proper competitive stage at home. With no official HYROX races yet confirmed on the regional calendar, GymNation felt a responsibility, as the people’s gym, to step up and make sure no one in the Middle East has to wait – or fly abroad – to get their HYROX fix.
In a further move that underscores its commitment to accessibility for all, GymNation is also expanding its ladies-only HYROX programming. The Performance Centre in Dubai will now host dedicated ladies-only HYROX sessions, coached by female trainers, in a comfortable and supportive training environment. With this addition, GymNation now offers ladies-only HYROX sessions in every country in which it operates – the UAE, KSA and Bahrain – reinforcing its commitment to making functional fitness genuinely accessible to everyone in the region, regardless of experience or preference.
Rory McEntee, Chief Marketing Officer comments “HYROX has exploded across the Middle East over the past few years, and the appetite from our members and the wider community to compete is enormous. With no races yet confirmed for the region, we simply weren’t willing to leave athletes waiting – as the people’s gym, that’s not who we are. Our commitment is simple: whatever your level, whatever your background, everyone in the Middle East deserves a proper competitive stage right here at home. If the official calendar isn’t delivering that, we will. That’s what it means to be the home of HYROX in the Middle East.”
GymNation aims to become the largest gym chain across the GCC, with further expansion planned across the region, including within Qatar, Bahrain, and Kuwait. Launched in 2017 GymNation’s mission is to become The People’s Gym with an ambition to make improving health and well-being by going to the gym less intimidating, more affordable, accessible, and fun for everyone in the region.
GymNation’s vision is to play a lead role as The Region’s Movement Partner, championing healthy and active lifestyles alongside the importance of mental health and physical wellbeing.
rory@gymnation.com
GymNation
