Healf Partners With Employee Rewards Platform incentifi to Power Branded Wellbeing Challenges

incentifi, the wellbeing-focused rewards platform that turns healthy behaviour into real-world value, today announces a brand partnership with Healf, the UK’s fastest-growing curated wellness marketplace. Under the partnership, Healf will feature as a branded challenge partner inside the incentifi app, powering co-branded wellbeing experiences, such as run clubs, movement challenges and lifestyle activations, that will incentivise users with in-app redeemable lifestyle rewards.

The partnership launches with an initial 120-day pilot phase, during which the two brands will test and refine the challenge mechanics, measure community engagement and explore opportunities for broader activations including co-branded events, pop-ups and digital campaigns.

Charlie Green, Brand Partner Executive at Healf, commented: “We’re always looking for innovative ways to connect with people who care about living well and want to proactively protect their wellbeing. What drew us to partnering with incentifi is that our brand will show up alongside the healthy habits people are already building or feel empowered to start. This partnership feels like a natural extension of what Healf stands for, and we’re excited to see how the incentifi community responds.”

Unlike traditional discount-code or cashback schemes, the incentifi model is built around earned, behaviour-driven rewards. Employees don’t get a one-off voucher; they unlock value by moving more and engaging with their wellbeing. It’s a different approach to workplace wellness, and one that aligns with Healf’s mission to make wellbeing personal.

When users complete a Healf-branded challenge, they’ll be guided to the Healf website, where qualifying purchases generate rewards. These rewards can then be used towards travel experiences or digital gift cards within the incentifi app.

Workplace wellbeing in the UK has reached a critical inflection point. With 79% of employees reporting moderate to high stress levels and UK sick leave hitting a 15-year high of 9.4 days per employee, driven largely by mental health challenges, the cost of poor employee health now exceeds £150 billion a year to the UK economy. Employers and brands alike are searching for more meaningful ways to connect with health-conscious consumers.

Paul Kelbie, Co-Founder of incentifi, said: “Healf is one of the most exciting wellness brands in the UK right now, so having them on board as a branded challenge partner is a huge milestone for us. This is exactly what incentifi was built for, connecting brilliant brands with people who want to actively invest in their health. Users get rewarded for showing up, and Healf gets in front of an audience that genuinely cares about wellbeing. It’s a win all round.”

The Healf partnership arrives on the heels of a strong period for incentifi. The company recently closed a £150,000 phase one pre-seed funding round and appointed James Hardy, former senior finance leader at Deliveroo and current co-founder and COO of Bioniq, as investor and strategic advisor. With EIS assurance in place, incentifi is now progressing towards a £500,000 follow-on raise to fuel product development and commercial growth.