Heather Morris Launches AIIR, a Modern Communications Agency Built for Brands in Motion

Today, seasoned strategist and operator Heather Morris introduced AIIR, a modern communications agency built for brands in motion, specializing in the health, wellness, fitness, and performance categories.

Previously President of Jack Taylor PR, Morris led strategy for industry leaders including AG1, ARMRA, Eight Sleep, Hyperice, Remedy Place, and WHOOP — scaling the agency in six years from three to more than 60 team members and expanding operations into Australia, the Middle East, and the U.K.

With AIIR, she’s channeling that experience to meet the evolving needs of fast-growing companies, blending strategy, storytelling, and cultural relevance to help purpose-driven brands scale with clarity and impact.

“Modern brands need more than media coverage. They need narratives that resonate, programs that perform, and partners who understand where they’re headed,” said Heather Morris, Founder of AIIR. “AIIR was built to move at the pace of culture, to help brands get seen, heard, and understood.”

At AIIR, scopes are tailored to meet clients wherever they are in their journey, whether launching, growing, or repositioning. The agency combines earned media, digital-first storytelling, podcast strategy, affiliate marketing, brand partnerships, and experiential events to create high-impact programs that drive visibility, engagement, and growth.

“I am deeply grateful to everyone who has shaped my path — colleagues, clients, mentors, and partners,” Morris added. “AIIR is the culmination of those experiences, and I am excited to build a team and partner with brands doing things the right way.”