Hexis Closes €1.85M Seed Round to Accelerate Elite Sport Expansion and Launch Direct-to-Consumer Platform

Hexis, the performance nutrition platform built on the science of carbohydrate periodisation, has closed a €1.85M seed round led by returning investor APEX Capital, with participation from Enterprise Ireland and ScaleX. The investment will accelerate the continued development of Hexis’s elite sport offering and fund a significant expansion into the direct-to-consumer market later this year.

APEX Capital, an athlete-backed venture capital firm, first backed Hexis at pre-seed stage in 2024. Its decision to lead this seed round reflects continued conviction in both the platform’s scientific foundations and its commercial trajectory across professional sport.

Since that initial investment, Hexis has continued to grow its international market reach in the UK, Europe, United States and Australia spanning various football codes, cycling and endurance sport. The platform’s integration ecosystem has expanded to include Garmin, WHOOP, and Apple Health, as well as Catapult and STATSports, enabling real-time fuel plan adaptation driven by athletes’ own performance data. The business has grown headcount by 33% across the whole organisation.

“Our vision at Hexis is to be the global nutrition operating system for human performance. Wearables and training platforms have transformed how athletes understand their training and recovery, but nutrition, the fuel behind both, has lagged behind and remained the missing layer. Hexis is ready to complete the picture and make nutrition your smartest training tool. This round allows us to go further: deepening our impact across professional sport while laying the foundations to bring truly personalised, periodised nutrition to every athlete, at every level. That has always been the ambition. We are now in a position to deliver it.” Dr David Dunne, Founder and CEO, Hexis

“Hexis was one of the first investments out of our Elite Performance Fund. They were a part of our APEX Impact Program where we invest in founder(s)/market fit, irrespective of commercial traction. Fast forward to today, we are proud to lead Hexis’ seed round. From powering the elite in Premier League Football to 40% of the tour de france teams, something super interesting happened that we are doubling down on. Some B2B investments in sports could work, in most cases the market is just not big enough. Our conviction is that solutions adopted by elite athletes should have downstream potential towards the consumer. Exactly this happened and is happening to Hexis. Not another weightloss app, not another calorie counting thing, but a consumer app that fuels performance. Amazing consumer growth so far, let’s see what the future holds but we are excited making our bets building it. ” Koen Bosma, APEX Capital.