Highland Farms, an Indian premium dairy brand specializing in A2 desi cow milk and artisanal dairy products, has officially launched recurring dairy subscription plans for households across Delhi NCR. The new platform allows customers to schedule recurring deliveries for daily essential dairy items, customizing product selections, quantities, and delivery frequency in advance.
The launch expands Highland Farms’ direct-to-consumer (D2C) model beyond one-off purchases, establishing a structured delivery framework for fresh everyday dairy. The initial subscription portfolio features A2 desi cow milk, low-fat A2 cow milk, A2 paneer, and A2 natural and low-fat yogurt.
Flexible A2 Dairy Delivery Model
The flagship A2 Desi Cow Milk subscription provides a 30-delivery package (25 paid deliveries plus 5 bonus deliveries). Customers can choose between daily, alternate-day, or every-third-day schedules based on household demand. The baseline 1-litre subscription plan is listed at ₹4,250.
Alongside fresh milk, Highland Farms has introduced recurring options for its broader dairy lineup, including A2 low-fat paneer, classic A2 milk paneer, A2 natural yogurt, and low-fat yogurt enabling consumers to build customised recurring baskets.
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About Highland Farms
Highland Farms sources its milk from free-range desi cows grazed in the Aravalli range near Alwar, Rajasthan. The brand emphasizes sustainability through reusable glass bottle packaging and temperature-controlled cold-chain logistics across its regional footprint.
The subscription service is available immediately across the entire Delhi NCR region, including Delhi, Noida, Gurugram, Greater Noida, and Ghaziabad, via the company’s digital storefront.
The move reflects growing consumer demand for seamless, scheduled deliveries within the fresh food and wellness sectors, offering predictable household replenishment while scaling Highland Farms’ broader artisanal portfolio of ghee, butter, kefir, and artisanal cheeses.
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