WHAT: Hiyo, the USDA Organic Certified social tonic redefining the way people connect, is expanding its Sunset Sixer variety pack to 1,417 Target stores nationwide and on Target.com, making it easier than ever for consumers to discover the brand’s first-ever variety six-pack at the height of summer. The launch, and newest addition to the brand’s lineup, builds on its rapid national growth, with Hiyo now available in more than 9,000 retail locations nationwide.
Featuring two cans each of Hiyo’s fan-favorite Blackberry Lemon, Peach Mango, and Passion Fruit Tangerine flavors, the Sunset Sixer was created for summer’s biggest social moments, from beach days and backyard BBQs to concerts, road trips, and weekend getaways.
The launch comes as consumers continue to seek flavorful, better-for-you N.A. options for social occasions and summer entertaining.
As part of the rollout, Target stores nationwide will feature the brand’s Summer of Sound campaign creative throughout Sunset Sixer displays, extending Hiyo’s partnership with Live Nation from concert venues to retail shelves. With Hiyo now reaching fans at live music venues and festivals across the country, the Target displays bring that same energy into stores, inviting shoppers to discover the brand during the season’s biggest cultural moments.
As Hiyo continues to establish itself as a go-to beverage for summer’s biggest concerts, festivals, and live music experiences, Summer of Sound extends that presence to retail, giving fans a chance to engage with the brand in an entirely new way. Consumers who purchase any Hiyo product in-store can enter for a chance to win daily $100 Concert Cash® prizes redeemable on Live Nation and Ticketmaster, plus one of three grand prizes worth $3,000 in Concert Cash® – equivalent to a year’s worth of concerts.
WHERE/WHEN: The Hiyo Sunset Sixer (SRP: $19.99) is now available in over 1,400+ Target stores nationwide and online at Target.com. Available while supplies last.
Hiyo is the first organic social tonic designed to elevate how people connect, bringing more joy, more presence, and more feel-good energy to every moment. It all started when three changemakers – Evan Quinn, George Youmans, and Cygne Cooper – had one disruptive idea: rethink the way the world drinks.
Crafted with stress-relieving, mood-boosting ingredients, Hiyo aims to provide a similar experience people usually seek from alcohol, but instead, from flavorful, functional sips. Delivering in both taste and functionality, it comes in six refreshing, fruit-forward flavors: Blackberry Lemon, Passion Fruit Tangerine, Peach Mango, Pineapple Coconut, Strawberry Guava, and Watermelon Lime.
Now one of the fastest-growing beverage brands in the U.S., Hiyo is available in more than 9,000 retail locations nationwide, including Costco, Target, Whole Foods Market, and Sprouts. The brand has also expanded its cultural footprint through partnerships with leading lifestyle platforms like Live Nation, bringing Hiyo to major venues and events across the country.
Hiyo (which stands for happy in your own®) invites you to feel the float® and celebrate life never wasted.
For more information, visit drinkhiyo.com or follow along on Instagram, @drinkhiyo.
