HYBRD, the performance hub for modern athletes, today announced HYBRD Brain, an AI-powered coach that dynamically adapts an athlete’s training plan based on their real life, training data, and goals.
For decades, athletes have relied on static training plans that assume perfect adherence. Miss a workout, tweak an injury, or add an unexpected game, and the entire plan starts to break down.
HYBRD Brain fixes that.
The AI layer sits on top of HYBRD’s structured training plans and adjusts the entire program based on an athlete’s schedule, performance data, and life constraints, giving athletes the adaptability of a personal coach without the $200–$400 monthly price tag.
Why It Matters
Training is deeply personal, but most athletes today face a frustrating tradeoff: follow a rigid, templated plan or pay hundreds of dollars per month for individualized coaching.
HYBRD Brain delivers the best of both.
Athletes get world-class programming with the flexibility of a coach who actually understands their life.
Training for a marathon but also playing soccer twice a week? HYBRD Brain adjusts your running volume.
Tweaked your Achilles and need to back off temporarily? Brain rebuilds your training block.
Traveling for work and missed three sessions? Brain recalculates what comes next so you don’t lose momentum.
Instead of forcing athletes to follow a perfect plan, HYBRD Brain builds a plan that adapts to imperfect reality.
What HYBRD Athletes Get
Adaptive Training Plans
Tell Brain about your schedule, sport mix, travel, or injuries and it restructures your entire training plan accordingly.
Real Training Data, Actually Used
HYBRD integrates with Garmin, WHOOP, Strava, Apple Health, Wahoo, and more, importing years of historical training data so Brain understands where an athlete actually is, not where a spreadsheet assumes they should be.
World-Class Programming
Athletes follow programs from elite coaches like Alex Viada, author of The Ultimate Hybrid Athlete, automatically scaled to their fitness level and personalized to their goals.
Effortless Workout Tracking
HYBRD integrates with leading wearables for cardio data and uses AI-powered logging for strength workouts. Athletes can type their workout, upload a whiteboard photo, or drop in a screenshot from another app.
“The best training plan is one the athlete can actually follow,” said Ben Katz, CEO of HYBRD. “HYBRD Brain understands that. It builds training around your real life, your data, and your goals.”
Who they are
HYBRD’s team includes former WHOOP, Amazon, and national-team builders who’ve spent their careers scaling performance technology:
- Ben Katz, CEO – Led growth at WHOOP and served as VP & GM at Appex running a portfolio of fitness apps. Former collegiate lacrosse player, Ironman and ultramarathoner.
- Caroline “Shoe” Shoemaker, COO – First analytics hire at WHOOP, later VP & GM at Appex overseeing productivity apps, and an Ironman.
- Mats Terwiesch, CPO – Former core PM at WHOOP and US National Rowing Team athlete. Ex-Harvard AI and health researcher.
- Matthew Ruiters, CTO – Former senior software engineer and bar raiser at Amazon AWS. USA Rugby All-American.
- Michael Battaglia, VP of Tech – Former WHOOP software engineer and Cornell rower.
HYBRD is backed by Y Combinator.
Try HYBRD
Download HYBRD on the iOS App Store and start a 7-day free trial.
Media inquiries: ben@hybrd.app
ben@hybrd.app
HYBRD
