Press Release

Hyperwear Unveils the Revolutionary Hyper Ruck™ Rucking Backpack

A Game-Changing Expansion of the Rucking Fitness Market

Austin, TX / Mar 18, 2024 / HYPERWEAR

Hyperwear, a leader in innovative fitness solutions, today announced the launch of the Hyper Ruck™, setting a new standard for rucking backpacks with its unique blend of design, functionality, and versatility. Engineered for the fitness enthusiast, the Hyper Ruck™ seamlessly combines the robustness required for rucking exercises with the elegance of an everyday carry backpack.

The Hyper Ruck™ is not just any rucking backpack; it is a patented marvel designed for peak performance. It builds on an earlier ruck using SandBell and SteelBell rucking weights first introduced by Hyperwear eight years ago. With six workout sandbag handles and stowable shoulder straps, this backpack transforms into a portable fitness station, allowing users to engage in a full-body strength training workout wherever they go. The inclusion of Hyperwear’s comfortable flexible adjustable ruck plates further enhances the rucking experience, providing customizable weight options to meet individual fitness levels. Each weight plate includes many half pound sustainably sourced USA recycled steel pellets.

“Rucking enthusiasts and outdoor fitness lovers have long awaited an affordable backpack that bridges the gap between durability, style, and function. The Hyper Ruck™ is our answer,” said Dirk Buikema, CEO of Hyperwear. “With its custom features, patented design and three padded compartments for our innovative soft ruck plates or cast iron plates, the Hyper Ruck™ is poised to revolutionize the way people ruck, train, and carry their everyday work and travel essentials.”

The Hyper Ruck™ is designed with fitness and lifestyle needs in mind, featuring generous storage options, padded sleeves for electronics and weights, and hydration bladder compartment. Its durable 1000D military grade nylon and YKK zippers ensure longevity, while the laser-cut MOLLE hook and loop panel with reflective allows for personalization, utility expansion and safety. A built-in HDPE plastic sheet frame, included hip belt and thick padding provide balanced and comfortable performance under the heaviest weight.

Available now on the Hyperwear website starting at $194.99, the 20L Hyper Ruck™ is the ultimate rucking backpack for those who demand the best in their gear.


Based in Austin, Texas, Hyperwear is at the forefront of developing innovative functional fitness equipment and wellness apparel that empowers individuals to achieve their health and fitness goals. Known for its dedication to quality and innovation since 2011, Hyperwear continues to push the boundaries of what’s possible in fitness and wellness.

Press Contact Kate Delaware
Hyper Wear Inc.
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