Press Release

HYROX Celebrates 5,000 Training Clubs and Launch of its Performance Centers

HYROX Reveals Annual Growth Rate of 260%; further Development of Best-in-Class

Digital Tools and State of the Art Group Training Solution

HYROX gym
Germany, HH / Dec 11, 2024 / Hyrox

HYROX 365, the training, coaching and education business of HYROX, The World Series of Fitness Racing has released updated metrics on the growth of its affiliate model, which recently celebrated its 5,000th global Training Club. The HYROX 365 offering now looks forward to the launch of the HYROX Performance Center.

HYROX 365 was launched in 2024 to bring education, training and coaching under a single brand within HYROX and to develop the most advanced system of training, coaching and certification for the sport of HYROX. The HYROX 365 model has delivered rapid growth with global affiliations growing at 260% per annum and over 2,300 new clubs affiliated this year.

Christian Toetzke HYROX CEO “As we continue the global build-out of the sport of HYROX, developing exceptional training and coaching offerings is key to the long-term success of the sport. Community and culture building happen at the local level in the gym every day, which makes our Performance and Training. Club partners with the foundation of the sport; I’m excited to see the rapid adoption of the 365 offerings.

”As the global gym industry continues to grow with an estimated value of $106BN in 2024, the sport of HYROX provides a codified sport which connects the 200MN members of gyms globally. Douglas Gremmen MD of HYROX 365 “ We want to expand the sport beyond our 600,000 active racers, by introducing members to thesport of Fitness Racing, and providing a low barrier to entry group class where athletes get a taste of HYROX training and the overall community aspect of group exercise.”

HYROX 365 Operates with a 3-Tiered Affiliation model

1. The HYROX Performance Center – specially designed and turn key HYROX Group Training set up ensuring maximum quality, efficiency, and capacity to facilitate the holistic development of athletes from beginner to elite. The floor plan has been conceptualized to offer the best possible HYROX Training experience. Each layout is designed by HYROX to ensure adaptability, (multi) functionality, and efficiency to maximise space usage.

2. The HYROX Training Club – The standard model of affiliation, grants the facility the ability to offer HYROX training, market their relationship with HYROX, receive early access to tickets and access the Performance Hub.

3. HYROX Performance Coach – Officially qualified coaches who have completed the HYROX Academy program, delivered by world-leading performance experts.

All three tiers are supported by The HYROX Performance Hub and The HYROX Academy LMS – A comprehensive digital ecosystem with programming, sport science education, movement guides and periodisation available to all HYROX Training Clubs and Performance Centers. Gremmen states “With an unmatched digital resource in the Performance Hub HYROX can service not only independent operators but deliver global enterprise-level solutions to global players like F45, The Gym Group, Fitness Park and GoodLife Fitness.”

HYROX 365 has brought together some of the world’s leading experts to build a science-backed, evidence-based methodological approach to training HYROX athletes, this panel includes :

David Magida – Group Training

Chris Hinshaw – Aerobic Capacity

Fredrik Zillen – Running

Sean Light – Strength and Conditioning

Dr Philip Graham-Smith – Functional Anatomy and Biomechanics

Ralf Iwan – Planning & Periodization

Eike Zywitz – Nutrition

And more…

HYROX is enjoying rapid global growth across all markets, the HYROX 365 business now delivers world-class services to the global gym market and will continue to refine and develop its offering in 2025.

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About Hyrox

HYROX is one of the most disruptive fitness and sports brands on earth, a winner of the Time 100 Most Influential Companies 2024. HYROX is the Global Sport of Fitness Racing, inspiring people worldwide to engage in the healthiest form of training and competition.

HYROX connects the world’s training communities with a sport, a training methodology and a lifestyle that is accessible to all and conveys the transformative benefits of training and competition to a globally connected audience.

Press Contacts
Emee Culpeper
emee@fittestpr.com
Fittest PR
Keith Barlow
keith@fittestpr.com
Fittest PR
Kate Burton Barlow
kate@fittestpr.com
Fittest PR
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