iFIT and Ergatta Double Down on Content Partnership, Extending Term and Adding New Game Endeavor

iFIT Inc., a leading intelligent, personalized fitness platform, and Ergatta, the leaders in game-based fitness, today announced a two-year extension of their content licensing partnership as well as an expansion of its scope. Endeavor, Ergatta’s most recent and sophisticated game, will join Races on the iFIT platform this fall, launching across treadmills, bikes, and rowers. The renewal builds on a partnership that has demonstrated that gaming content has been a compelling addition to the iFIT platform, driving increased engagement and community love.

The extension follows the Spring Cup, an innovative virtual competition hosted on the iFIT platform and powered by Ergatta’s Races experience that enabled iFIT members to participate in a structured, multi-week competition. The event generated strong engagement and positive sentiment from the iFIT community—particularly among its most competitive members—validating the virtual competition concept and adding an exciting new dimension to the iFIT platform and community. The partners plan to build on that playbook, with the Fall Cup already in the works and plans to explore an in-person component that would give future events a genuine esports feel.

The new addition, Endeavor, adds a different kind of workout experience than Races, the head-to-head multiplayer game that kicked off the partnership.  Endeavor is a single-player action game that weaves decision-making into every portion of your workout. Players journey through fantastical environments and battle opponents by running, cycling, or rowing at different target intensities. Together, the two games form a complementary game suite, serving the full spectrum of iFIT members, from those who crave metrics and competition, to those who would rather focus on a game than a workout.

“At iFIT, we are committed to continuously bringing our members new and innovative ways to get fit and stay fit,” said Jeremy McCarty, Chief Subscription and Content Officer at iFIT Inc. “Ergatta delivers on that promise in a unique way. We are proud to deepen this partnership and excited to bring Endeavor to our members across every major cardio modality.”

“We’re thrilled to deepen our partnership with iFIT,” says Tom Aulet, Co-Founder and CEO of Ergatta. “This extension is meaningful validation—not only that Ergatta builds the best games in fitness, but that games work powerfully on treadmills, the most popular cardio modality by far. I can’t wait to bring Endeavor, the latest and greatest in cardio gaming content, to the iFIT community soon.”

Ergatta Races is available now to iFIT Pro members across iFIT-enabled treadmills, bikes, and rowers. Endeavor will be available to iFIT Pro members across all three modalities this fall. For more information, visit iFIT.com or Ergatta.com.