Introducing Mavie: Physician-Designed Support for the Realities of Modern Motherhood

Launching this May, Mavie is a first-of-its-kind wellness membership designed exclusively for mothers. Founded by physician, and mother of three, Dr. Sara Bloom, Mavie blends medical expertise with lived experience. It cuts through the noise of the current wellness landscape to give mothers agency over their own health, in a way that fits into their real lives. Born out of her own experiences navigating the healthcare system as a mother herself, whilst also guiding her patients through this demanding season of life, Mavie was built to close the clinical and cultural gap in maternal wellness. While postpartum health is gaining visibility and menopause care has finally entered the conversation, the long middle years of motherhood remain largely unaddressed, despite being a period marked by chronic stress, sleep disruption, identity shifts, and sustained emotional and physical demand. With Mavie, Bloom is seeking to reframe motherhood as a vital space for growth and agency, whilst addressing the very real health impact of chronic stress and burnout that can come with it. Mavie translates clinical insight, behavioral science, and women’s health research into personalized, 15-minutes-or-less rituals that fit into everyday life.

Modern motherhood is a physiologically distinct – and underserved – life stage. Where most wellness platforms focus on a single dimension of health, be that fitness, meditation, or nutrition, Mavie addresses care for the whole body. Members develop personalized routines across three core pillars: ‘Fuel’, featuring blood-sugar–balanced, nourishing recipes and food wisdom; ‘Flow’, which tailors functional movement routines to users’ time, energy, cycle, and life stage, and ‘Feel’ which provides emotional support and nervous system regulation. All content is designed and reviewed by credentialed experts, including physicians, registered dietitians, psychologists, women’s health and pelvic floor specialists. Mavie uses principles like habit stacking, micro-routines, and positive reinforcement so wellness practices are not only accessible, but actually stick. Through expert-led sessions, real world community-building and the Mavie app, Mavie curates care that is trusted, evidence-based, and designed exclusively for this stage of life.

The seeds of Mavie emerged from Bloom’s clinical work in integrative and maternal health. While pregnant with her first child and experiencing the healthcare system as a patient, Bloom was struck by how little attention was paid to maternal wellbeing beyond pregnancy itself. Using her background in whole-body medicine, she launched a micro telehealth practice focused exclusively on mothers by providing support to the woman behind the role. In her practice, she saw a clear pattern: women’s symptoms were frequently dismissed as “just part of motherhood,” rather than thoughtfully investigated and treated. Demand for her work quickly spread beyond state lines, revealing a widespread unmet need. Unable to care for everyone clinically, she began facilitating guided group conversations, creating a safe space for women to share experiences around birth trauma, anxiety, intimacy, hormonal changes, nutrition, and nervous system overwhelm. Across backgrounds and life stages, the same themes emerged. As her practice grew and she became a mother of three, she identified a persistent gap in care.

This is also a cohort that is parenting in the digital age like no other generation before. In addition to being always on and constantly bombarded with distraction, they are also drowning in information – much of it conflicting and uncredentialed. Over time this chronic activation leads to poor health outcomes from mood disorders and sleep disruption to hormonal issues, metabolic dysfunction (like increased risk for type 2 diabetes), weakened immune system, cardiovascular disease, and cognitive impairment. With Mavie, Bloom is addressing the biology of burnout and the cumulative wear and tear on the body from chronic stress. Every feature of Mavie is designed to shift mothers out of fight-or-flight, and into their parasympathetic nervous system. Through Mavie, she translates the clinical success of her private practice into science-backed, actionable wellness tools designed for the realities of modern motherhood.

“As a physician specializing in maternal wellness – and a mom of three young children – I’ve spent almost a decade caring for women through one of the most demanding and overlooked seasons of life, while navigating it myself. Even when I offered my patients wellness plans, or knew what I needed to do myself, I struggled to find actionable solutions to make those habits stick. It became clear the wellness industry just isn’t built for moms. Fitness apps assume time and energy, meditation apps assume quiet, and on social media advice is often uncredentialed, conflicting, or overwhelming. There’s no science-backed, realistic space for moms to care for themselves in the tiny windows they actually have. Mavie was built to change that — not by tracking you harder, but by finally listening to what your body is already telling you.” Dr. Sara Bloom, Physician and Founder of Mavie

Mavie launches Mothers Day 2026 and is available via the App Store and hellomavie.com. Monthly membership starts at $16.